Aiming to make internet access more faster on mobile phones, the search engine company Yahoo! has come up with a solution to offer smartphone users fast access to the content and information that is most important to them.
“At Yahoo! Search, we’ve learned from user behaviour on mobile search and taken a new approach to understanding what you need when you’re on-the-go,” says Anil Panguluri, product director, Yahoo! Mobile Search & Discovery in a blog.
“For our mobile search experience (m.yahoo.com), this means pulling more essential information from the web, and employing the latest HTML5 technology to help you easily browse the content you’re interested in.”
Among the enhancement that were rolled out last week for an updated mobile search experience for smartphones, the company says it has honed search results for local business listings, stock information, entertainment topics, videos, and images. The search results for these topics are now packaged so users can find exactly what they need, making the things more faster and easier for them.
For example, when searching for a stock quote, one would receive results including charts, news, and detailed data on the company. “Or if searching for celebrity, one would find photos, news, videos, and tweets about the celebrity in convenient tabs,” adds Anil.
US users of most iPhones and some newer versions of Android 2.x phones are automatically being taken to this new product when you search from http://m.yahoo.com. If you are an Android user, you can also search from the Yahoo! Search for Android widget (download it from the Android market). It is now available in 13 countries, and you can speak your query in English, Spanish, and Bahasa Indonesia.
The company is also working on enhancing other types of searches and plans to roll out the new Yahoo! mobile experience on more devices and international markets in the coming months. “We’re also working on improving Yahoo! mobile apps and building new apps.”