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HTC Desire 728 Ultra Edition

HTC Desire 728 Ultra Edition Price

Updated on:Dec 11, 2016

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Best Price: Rs.16,273

This product is currently not available in any online store

Key Features

  • Android v5.1 (Lollipop)
  • Performance



  • Display


  • Camera



  • Battery


  • 32 GB + 2 TB Expandable
  • Supports Indian bands
  • Dual SIM: Nano + Nano
  • No Fingerprint sensor
  • FM Radio

What makes HTC Desire 728 Ultra Edition unique?

  • The Dual SIM HTC phone with the largest display

Buy For

  • Great cameras
  • Good audio quality
  • Fast charging feature
  • Powerful performance
  • Huge expandable storage

Beware Of

  • No fingerprint sensor
  • Lacks full HD display

A nice mid range phone from HTC

Design and Display

The HTC Desire 728 Ultra Edition showcases a 5.5-inch IPS HD display having pixel density of 267ppi. The device weighs 153 grams and has dimensions of 157.9 (H) x 77.8 (W) x 7.8 (T) mm. It is available in black and brown colour variants.

OS and Configuration

The device runs on Android v5.1 (Lollipop) operating system. At the heart, the smartphone features a 64bit octa-core MediaTek MT6753 processor with the clock speed of 1.5GHz. It is paired with 3GB of RAM and Mali-T720 MP3 GPU.

Camera, Sound and Storage

The handset sports an impressive 13MP camera on the back and a 5MP camera on the front. Both these cameras feature Back-illuminated sensor (BSI) that greatly improves their performance under low lighting conditions. The rear camera also has many other features like LED flash, autofocus, digital zoom, auto flash, face detection, touch to focus etc. For storing your data, the device offers 32GB of onboard storage and also comes with an inbuilt memory card slot that can support microSD card of up to 2TB. It comes with HTC BoomSound with Dolby Audio sound technology that provides an immersive audio experience.

Connectivity, Sensors and Battery

Coming to connectivity, options present in this device are dual SIM, 4G LTE, Wi-Fi, hotspot tethering, Bluetooth v4.1, GPS with A-GPS, Glonass and microUSB 2.0. As far as sensors are concerned, the device packs light, proximity, accelerometer, gyroscope and compass. Power required to keep this device running is supplied by 2,800mAh li-polymer battery. The smartphone also has fast charging feature that refuels the battery really quickly.

Verdict

Like most other premium brands, HTC too is looking to expand its presence in the mid range smartphone market  with the launch of HTC Desire 728 Ultra Edition. Although it has good amount of features compared to what other premium brands offer in this range, it still lack many specs like metallic body, fingerprint sensor, full HD display etc which are pretty standard for chinese phones in this price point. Still if you are unsure about quality of chinese smartphones and are looking for a branded option with good features at affordable price, this device is perfect for you.

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HTC Desire 728 Ultra Edition Price in India

HTC Desire 728 Ultra Edition price in India is expected to be Rs. 16,273

HTC Desire 728 Ultra Edition Specifications

General

Brand HTC
Model Desire 728 Ultra Edition
Operating System Android v5.1 (Lollipop)
SIM Slot(s)
Dual SIM, GSM+GSM
SIM Size SIM1: Nano
SIM2: Nano
Network 4G: Available (supports Indian bands)
3G: Available, 2G: Available
Fingerprint Sensor
No
Quick Charging

Design

Size Compare
Dimensions 157.9 (H) x 77.8 (W) x 7.8 (T) mm
Very Good
Dimensions compared to
  • 13 - 19 K Phones
  • All Phones
This Device
7.8 mm
Average in group
8.3 mm
Best in this group
5.5 mm
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Weight 153 grams
Average
Weight compared to
  • 13 - 19 K Phones
  • All Phones
This Device
153 grams
Average in group
150 grams
Best in this group
97 grams
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Colours

Display

Good
Display compared to
  • 13 - 19 K Phones
  • All Phones
This Device
66%
Average in group
76%
Best in this group
93%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Screen Size
5.5 inches (13.97 cm)
Screen Resolution
HD (720 x 1280 pixels)
Pixel Density
267 ppi
Good
Pixel Density compared to
  • 13 - 19 K Phones
  • All Phones
This Device
267 ppi
Average in group
312 ppi
Best in this group
534 ppi
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Display Type
IPS LCD
Screen Protection
No
Touch Screen Capacitive Touchscreen, Multi-touch
Screen to Body Ratio
67.73 %

Performance

Very Good
Performance compared to
  • 13 - 19 K Phones
  • All Phones
This Device
76%
Average in group
68%
Best in this group
99%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Chipset MediaTek MT6753
Processor
Octa core, 1.5 GHz, Cortex A53
Good
Processor compared to
  • 13 - 19 K Phones
  • All Phones
This Device
Octa core, 1.5 GHz, Cortex A53, Chipset: Mediatek MT6753
Average in group
Octa core, 1.7 GHz
Best in this group
Dual core, 2.4 GHz, Kryo + Dual core, 2 GHz, Chipset: Qualcomm MSM8996 Pro Snapdragon 821
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Architecture
64 bit
Graphics
Mali-T720 MP3
RAM
3 GB
Excellent
RAM compared to
  • 13 - 19 K Phones
  • All Phones
This Device
3 GB
Average in group
2 GB
Best in this group
6 GB
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings

Storage

Best in Class
Storage compared to
  • 13 - 19 K Phones
  • All Phones
This Device
98%
Average in group
96%
Best in this group
99%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Internal Memory
32 GB
Excellent
Internal Memory compared to
  • 13 - 19 K Phones
  • All Phones
This Device
32 GB
Average in group
16 GB
Best in this group
64 GB
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Expandable Memory
Up to 2 TB

Camera

Very Good
Camera compared to
  • 13 - 19 K Phones
  • All Phones
This Device
84%
Average in group
80%
Best in this group
98%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings

Main Camera

Resolution
13 MP Primary Camera
Very Good
Main Camera compared to
  • 13 - 19 K Phones
  • All Phones
This Device
13 MP
Average in group
13 MP
Best in this group
23 MP
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Sensor
Back-illuminated sensor (BSI)
Autofocus
Aperture
2.2 F
Optical Image Stabilisation
No
Flash
LED Flash
Image Resolution 4128 x 3096 Pixels
Settings
Exposure compensation, ISO control
Shooting Modes
Continuos Shooting, High Dynamic Range mode (HDR)
Camera Features
Digital Zoom, Auto Flash, Face detection, Touch to focus
Video Recording
1920x1080 @ 30 fps

Front Camera

Resolution
5 MP Front Camera
Good
Front Camera compared to
  • 13 - 19 K Phones
  • All Phones
This Device
5 MP
Average in group
5 MP
Best in this group
20 MP
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Sensor
BSI Sensor
Autofocus
No
Aperture
2.8 F
Flash
No

Battery

Very Good
Battery compared to
  • 13 - 19 K Phones
  • All Phones
This Device
85%
Average in group
66%
Best in this group
98%
Group: 13 - 19 K Phones
Based on specs, benchmarks & expert ratings
Capacity
2800 mAh
Type Li-Polymer
User Replaceable
No
Quick Charging
Fast

Network & Connectivity

SIM Size SIM1: Nano, SIM2: Nano
Network Support
4G (supports Indian bands), 3G, 2G
SIM 1
4G Bands:
TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39)
FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 850(band 5)
3G Bands:
UMTS 1900 / 2100 / 850 / 900 MHz

2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz

4G Speed:
50 Mbit/s ↑ 150 Mbit/s ↓ (LTE category 4)

3G Speed:
HSDPA 42.2 Mbit/s ↓, HSUPA 11.5 Mbit/s ↑

GPRS:
Available

EDGE:
Available

SIM 2
2G Bands:
GSM 1800 / 1900 / 850 / 900 MHz

Wi-Fi Wi-Fi 802.11, b/g/n
Wi-Fi Features
Mobile Hotspot
Bluetooth
v4.1
GPS
with A-GPS, Glonass
NFC
No
USB Connectivity
microUSB 2.0

Multimedia

FM Radio
Loudspeaker
Audio Jack 3.5 mm

Special Features

Fingerprint Sensor
No
Other Sensors Light sensor, Proximity sensor, Accelerometer, Compass

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