A nice mid range phone from HTC
Design and Display
The HTC Desire 728 Ultra Edition showcases a 5.5-inch IPS HD display having pixel density of 267ppi. The device weighs 153 grams and has dimensions of 157.9 (H) x 77.8 (W) x 7.8 (T) mm. It is available in black and brown colour variants.
OS and Configuration
The device runs on Android v5.1 (Lollipop) operating system. At the heart, the smartphone features a 64bit octa-core MediaTek MT6753 processor with the clock speed of 1.5GHz. It is paired with 3GB of RAM and Mali-T720 MP3 GPU.
Camera, Sound and Storage
The handset sports an impressive 13MP camera on the back and a 5MP camera on the front. Both these cameras feature Back-illuminated sensor (BSI) that greatly improves their performance under low lighting conditions. The rear camera also has many other features like LED flash, autofocus, digital zoom, auto flash, face detection, touch to focus etc. For storing your data, the device offers 32GB of onboard storage and also comes with an inbuilt memory card slot that can support microSD card of up to 2TB. It comes with HTC BoomSound with Dolby Audio sound technology that provides an immersive audio experience.
Connectivity, Sensors and Battery
Coming to connectivity, options present in this device are dual SIM, 4G LTE, Wi-Fi, hotspot tethering, Bluetooth v4.1, GPS with A-GPS, Glonass and microUSB 2.0. As far as sensors are concerned, the device packs light, proximity, accelerometer, gyroscope and compass. Power required to keep this device running is supplied by 2,800mAh li-polymer battery. The smartphone also has fast charging feature that refuels the battery really quickly.
Like most other premium brands, HTC too is looking to expand its presence in the mid range smartphone market with the launch of HTC Desire 728 Ultra Edition. Although it has good amount of features compared to what other premium brands offer in this range, it still lack many specs like metallic body, fingerprint sensor, full HD display etc which are pretty standard for chinese phones in this price point. Still if you are unsure about quality of chinese smartphones and are looking for a branded option with good features at affordable price, this device is perfect for you.