“Zeiss intends to work with smartphone companies and has a partnership with HMD Global for Nokia phones”
Speaking at the Zeiss experience zone at Museo Camera, Michael Kaschke, Zeiss CEO and President said that smartphone cameras have come a long way from being just VGA cameras to high-quality sensors. Kaschke believes the “40MP sensors are already more than enough.” He explained that there are limits in terms of processing speed limits, in terms of noise, signal to noise ratio and cost of the smartphone cameras. He also noted that Zeiss wants to focus on products for professionals, semi-professional, and artistic photographers. Michael also pointed out that Zeiss intends to work with smartphone companies and has a partnership with HMD Global for Nokia phones.
Furthermore, HMD Global introduced the Nokia 9 PureView smartphone with Penta cameras at the MWC 2019 event earlier this year. However, the phone received mixed reviews, thanks to its slow image processing speeds and buggy camera app. While Kaschke didn’t note what went wrong with Nokia 9 PureView, he defended the camera technology, “the optical quality on the phone is probably one of the best that you can find. But as I said before, the optics, the smartphone, and the software have to work perfectly together. I see that computational imaging is still in its early stage and multi-lens photography on the smartphone is just in the making, and I still think we all have to go for it.”
Kaschke says that smartphone vendors have no choice but to differentiate their phones with camera technology. “I would say the image taking capabilities of a smartphone will once again, as a couple of years ago, have become a differentiator in smartphone technology,” said Kaschke. The increased performance of the camera will boost smartphone sales. He adds that multiple cameras on a device will enhance the photos as well as treat smartphones like DSLR.