Amazon Fire TV Cube with hands-free Alexa launched in India: price, features

Amazon Fire TV Cube will be available via Amazon, Croma and Reliance outlets.

Highlights
  • Amazon Fire TV Cube has been launched in India.
  • The streaming device supports Dolby Vision, HDR, and HDR10+, Dolby Atmos and can play 4K playback.
  • Amazon Fire TV Cube price in India is Rs 12,999.

Amazon India has launched the Fire TV Cube, which is a hands-free Alexa-enabled Fire TV experience. The latest streaming media player comes equipped with far-field voice control built into the device. This also enables users to control their compatible TV, set-up box, smart home devices, and more with just their voice. The Amazon Fire TV Cube also supports Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, live TV channels with cable or set-up box providers. It gives access to thousands of channels, apps, and Alexa skills. The streaming device is powered by a hexa-core processor and supports Dolby Vision, HDR, and HDR10+, Dolby Atmos and can play 4K Ultra HD content at up to 60 fps.

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Amazon Fire TV Cube

The Amazon Fire TV Cube features far-field voice recognition with eight microphones and advanced beamforming technology that combines signals from individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa hears your request when placed next to the TV. It uses multi-directional infrared technology, cloud-based protocols, and HDMI CEC. Fire TV Cube comes with an Ethernet adapter, Alexa Voice Remote, and IR extender cable.

Amazon Fire TV Cube price in India and availability

Amazon Fire TV Cube price in India is Rs 12,999 and will be available via Amazon, Croma, and Reliance outlets. To connect to Fire TV Cube, customers will have to purchase an HDMI cable separately. However, as an introductory offer, it will be available at no extra cost along with the device.

Parag Gupta, Head of Amazon Devices, India, said: “We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room. We have combined the far-field voice technology of Echo devices with the much-loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver a theatre-like experience at home.