Amazon aims to deliver products within 2 hours in smaller cities in India

“The e-commerce platform new delivery plan will help it compete against the retail stores in terms of reliability and convenience”

Amazon has grown to be the largest e-commerce player in world and among the biggest in India thanks to its obsessive-compulsive focus on the customer. The company offers 2-hour delivery for a wide range of products in the country with its Prime Now app, which is presently limited to Delhi-NCR, Mumbai, Bengaluru, and Hyderabad. While it is obvious the company that the company would be working to broaden Prime Now to cities such as Chennai, Pune, and Kolkata, Amazon India’s Director of Category Management Noor Patel told 91mobiles the company is planning to expand the 2-hour product delivery service to smaller cities in India.

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According to Patel, the company’s aim is to ensure instant gratification to buyers in Indian cities beyond the top 10. At present, same-day delivery is the best consumers can get, but that too is limited to metros, so most buyers in smaller cities have to wait more than two days before their getting their hands at their new purchase. This means  Of course, the company would have to overcome logistical challenges it faces in smaller cities, including setting up or expanding fulfilment centres while maintaining the balance between demand and service. However, there is no timeline regarding when we can expect the 2-hour delivery service to roll out to more cities.

Patel also revealed a new 10.or phone will be hitting the market pretty soon. While the name remains a mystery, it could be the 10.or G2 that was spotted a couple of months ago in a Google Play Console listing. The smartphone was listed with a full-HD+ (1,080 x 2,246 pixels) display and 480ppi pixel density, Snapdragon 636 SoC, 6GB of RAM, and Android 8.1 Oreo. We should hear more about the handset from the rumour mill as the launch event draws closer.

Citing IDC data, Patel says the smartphone category has been growing faster than the rest of the industry, with 65 percent of the shoppers coming from top 10 cities. Among premium phones, the company says it was a 33 percent increase in demand over the same period last year. Demand for budget smartphones and feature phones on y-o-y basis have gone up by 40 percent and 27 percent, respectively. On average, one in three smartphone buyer availed the no-cost EMI option, while one in five opted for the exchange offer.

Samsung Galaxy M20

The Amazon executive also revealed the Samsung Galaxy M20, Galaxy M10, Xiaomi Redmi 6A, Redmi 6 Pro, and Redmi Y2 were the top selling smartphones (in no particular order) in Q1 2019. In the premium segment, OnePlus 6T, iPhone X, Galaxy Note 8, Honor View 20, and Galaxy S9 were the best sellers. Among feature phones, Nokia 105, Samsung Guru, Nokia 150, and Nokia 3310 were the most popular in the first quarter of the year.

Most of the smartphone buyers were based in New Delhi, Bengaluru, Mumbai, Hyderabad, and Pune. The company also says it saw spike in smartphone purchases from tier-2 and 3 cities such as Kanchipuram, Karnal, and Anantapur. On a state-wide level, Maharashtra, Uttar Pradesh, Andhra Pradesh, Tamil Nadu, and Karnataka were the biggest contributors to smartphone sales for Amazon India.

Via Mukesh Singh