Amazon sellers will now have to show ‘country of origin’ for products sold in India

The e-commerce giant has made the guidelines mandatory for all its sellers.

  • All products on will show country of origins from July 21st
  • Sellers’ product listings may be taken down if they don’t comply with the new directive

Starting July 21st, all products sold via will have to mention their ‘country of origin’. The e-commerce platform has asked its sellers via email to tell the company in which country their products have been manufactured before being sold in India. The sellers have 20 days to respond; after August 10th, they may face “enforcement action, including suppression of your listing,” Amazon said in the email. This comes days after it was reported that the government will direct Amazon, Flipkart, and other e-stores to specify the “country of origin” on products that are sold on their platforms to local industries and “Made in India” products.

As per the email, Amazon stated that the sellers will have to display the country “from where the product has originated.” If it’s imported, then the country of origin is not India. Sellers have also been asked to provide contact details of the importer, including email, address, postal address, and even the contact number of customers who order the product to Amazon.

“Starting July 21st, 2020, we are introducing country of origin as a mandatory attribute in addition to a few optional attributes in our category listing templates in accordance with the Legal Metrology Act of 2009. You will be required to provide information on ‘country of origin’ mandatorily for all your new and existing listings,” wrote Amazon. It has more than 5 lakh sellers in India.

There is no such update from Flipkart and Snapdeal so far, but both the e-stores have the option for sellers to disclose the country where the product was manufactured. They are likely to make it mandatory as well.