Amazon Messaging assistant gets Hindi language support

“The Hindi chat experience will be available on’s Android app starting today”

Amazon’s automated messaging service (aka chatbot) now speaks Hindi. The e-commerce platform has launched Hindi language support, which is one of the official languages of India, for its smart assistant. This is said to help non-English readers get their queries resolved in the language of their preference, without even connecting with an associate. According to Amazon, the automated assistant in Hindi is aimed to break the language barrier and provide hassle-free support for millions of customers. Starting today, the Hindi chat experience will be available on Android app.


“When customers interact with the Automated Assistant, it first predicts the most likely issue they are trying to contact us for, post which customers can ask questions related to their issue and receive faster resolutions. By offering the Automated Assistant in Hindi, we are taking a big step towards localizing our post-order experience for Indian customers,” says Akshay Prabhu, Director, Customer Service, Amazon India.

“The new chat assistant in Hindi underlines our commitment to serve the next 100 million Indians to discover and shop with Amazon. We also see opportunities for scaling the messaging assistant as a contact channel —to increasingly resolving issues before a customer service associate is even involved.”

The Automated Assistant is Amazon’s chatbot, powered by artificial intelligence, machine learning, and natural language processing capabilities for a “seamless and friendly conversational experience” for customers. The conversation, according to the company, happens right inside the messaging window where the customer can naturally interact just as they would with a human. The bot seamlessly transitions to a human assistant within the same window, whenever necessary, as per the company.