Apple leads global smartphone shipments in Q4 2019, sold impressive 70.7 million iPhones

“iPhone shipments reportedly rose 7 percent annually from 65.9 million units worldwide in Q4 2018 to 70.7 million in Q4 2019”

Apple sold the most number of smartphones in Q4 2019, per the latest market research report. The Cupertino-based firm has reportedly sold 70.7 million iPhones last quarter, a 7 percent increase on a year-on-year basis. Apple, to recall, had shipped 65.9 million units in Q4 2018. With that, the iPhone maker grabbed the global smartphone market share of 19 percent. Samsung claimed the second position, while Huawei dipped to 15 percent share in third place.

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“Apple iPhone shipments rose 7 percent annually from 65.9 million units worldwide in Q4 2018 to 70.7 million in Q4 2019. This was Apple’s best growth performance since 2015. Apple’s global smartphone market share has lifted from 18 percent to 19 percent in the past year,” said Neil Mawston Executive Director at Strategy Analytics. Apple’s achievement has been attributed to the aggressive pricing of the iPhone 11 and healthier demand in Asia and North America.

Source: Strategy Analytics

Samsung shipped 68.8 million smartphones worldwide in Q4 2019, dipping 1 percent annually from 69.3 million in Q4 2018. The chaebol’s global market share stayed flat at 18 percent, the same level as a year ago. It continues to perform relatively well across all price-bands, from the entry-level to premium models such as Galaxy Note 10+ 5G. On a full-year basis, Samsung remains number one with 21 percent market share in 2019, the report added.

“Huawei shipped 56.0 million smartphones worldwide in Q4 2019, sliding 7 percent annually from 60.5 million in Q4 2018. The company’s global market share has dipped from 16 percent to 15 percent in the past year. Despite strong 5G sales, Huawei is slowing at home in China and facing tougher competition abroad in key markets like Europe,” said Woody Oh Director at Strategy Analytics.

The overall smartphone shipment, meanwhile, held steady during the quarter. A total of 374.5 million units were shipped during the fourth quarter of 2019, down from 376 million units in Q4 2018. Worldwide smartphone demand remains mixed for now, with sharp declines in China balanced by strong growth across India and Africa. Full-year smartphone shipments hit 1.41 billion in 2019, dipping 1 percent from 1.43 billion in 2018, due to mild inventory build in the second half of the year. Looking ahead, US trade wars and the China coronavirus scare will be among barriers to growth for smartphones in 2020,” added Linda Sui Director at Strategy Analytics.

As for the global smartphone market share, Samsung leads with 20.9 percent, followed Huawei with 17 percent and Apple at 14 percent. Xiaomi took fourth place with 8.8 percent market share, while OPPO and others occupied 8.1 and 31.1 percent shares respectively.

“Xiaomi had a great quarter in Western Europe and held steady in its biggest market India. Xiaomi is pushing hard into the 5G smartphone category and this will be a solid growth area for the vendor in 2020,” the report noted. “OPPO is expanding hard into Western Europe, with new models like the Reno 5G, but it remains under persistent pressure from giant Huawei at home in China.”