Earlier this month, Apple finally received the government nod to begin manufacturing and assembling iPhones in India. And now, according to an Economic Times report, the company is ready to kickstart the process by assembling 3-4 lakh units of the budget iPhone SE.
Apple has tied up with its Taiwanese manufacturing partner Wistron for its plant in India, which is located in Karnataka’s industrial district of Peenya. Apple is reportedly planning to go ahead with the iPhone SE assembly despite its unanswered request for tax concessions and other benefits from the Indian government. The company seems keen to dip its toes into local manufacturing and assembly in India, before ramping up the process in the future. Operations at the plant are due to begin in April.
The iPhone SE (review) was released last year, and was positioned as an ‘affordable’ device, with a launch price of Rs 39,000. But in a market where budget smartphones priced under Rs 10,000 make up the largest piece of the pie, the iPhone SE continues to be a pipe dream for a majority of Indian users. While the SE currently retails for between Rs 27,000 – Rs 30,000 in India, local assembly would bring that price down further.
In 2016, Apple sold a record 2.5 million iPhones in India, but still managed to secure only the 10th position in the smartphone market with a 2 percent overall market share. The company will need to amp up its manufacuring in the country if it wants to compete with current bigwigs like Samsung, OPPO, vivo and Lenovo.
|Dual Core, 1.84 GHz|
|2 GB RAM|
|4.0 inches (10.16 cm)|
|640x1136 px, 326 PPI|
|12 MP Primary Camera|
|Dual-color LED Flash|
|1.2 MP Front Camera|