“Though Apple Music has more listeners than Spotify in the US, the latter boasts of 100 million users worldwide”
Apple Senior Vice President Eddy Cue claimed that the Apple Music streaming service has surpassed 60 million subscribers in an interview with the French media site Numerama. Apple has added 10 million more subscribers since it achieved 50 million user milestone by April. Though Apple Music has more listeners than Spotify in the US, the latter boasts of 100 million users worldwide. With the macOS Catalina, Apple is replacing iTunes with Music later this year.
Furthermore, Cue says that Apple Music is the number one streaming service. Given how Apple slashed the price in India and offered free music streaming service with American Airlines, and Shazam users after the Grammy Awards, it isn’t surprising how the Cupertino brand has added these subscribers in a short span. On the other hand, Spotify continued to partner with companies to bundle its service, including big names like The New York Times, Hulu, Samsung, Starbucks, and others.
Apple recently slashed the price of its Music streaming service in India. Interestingly, the service is now cheaper than its rival Spotify. The standard individual monthly subscription is now available at Rs 99, down from Rs 120. Apple Music has also slashed the pricing for Family and Student subscriptions. The former plan can be used by up to 6 people and is now priced at Rs 149. Similarly, the Student subscription costs Rs 49. Given how the paid music streaming market accounts for just 1 percent of the market in India, it looks like users are happy to continue the services with advertisements.