“Apple led the global smartwatch market with a 35.8 percent share in Q1 2019, followed by Samsung, imoo, Fitbit and Amazfit”
According to Counterpoint Research data, global smartwatch shipments grew 48 percent YoY in Q1 2019. Thanks to health-related features like ECG and fall detection in the Watch Series 4, Apple led the segment with a 35.8 percent share, followed by Samsung with 11.1 percent market share. Chinese brand imoo grabbed the third spot with a 9.2 percent market share by shipments.
Despite the weak sales of iPhones worldwide, the Apple Watch shipments grew a solid 49 percent YoY. The Cupertino company recently rolled out the ECG app and irregular heart rhythm notification with WatchOS 5.2 update in Hong Kong and 19 other countries in Europe. Satyajit Sinha, Counterpoint Research Analyst, claims that these functionalities remain as the “most desirable” features among users.
Courtesy of the latest Galaxy Watch series with a traditional round watch-face design and better battery life, Samsung’s smartwatch segment grew at 127 percent YOY as the brand’s market share jumped to 11.1 percent in Q1 2019. On the other hand, Fitbit with its 5.5 percent market share comes in at fourth spot, while AmazFit that had a good quarter same time last year has now witnessed a marginal decline. The company’s smartwatch share now stands at 3.7 percent down from 4.6 percent in Q1 2018.
Huawei’s market share jumped close to 3 percent in Q1 2019, thanks to its latest Watch GT series with its affordable pricing and impressive design. Fossil and Garmin stand in at seventh and eighth places with 2.5 percent and 1.5 percent market shares in Q1 2019, respectively. The top nine brands contributed to 75 percent of the market shipment, which is a sign of growth.