
Apple has confirmed that its annual Worldwide Developers Conference will run from June 8th to June 12th, and, this time, it isn’t being coy about what’s coming. The company is teasing “AI advancements,” hinting that this could be the year its platforms come on par with competitors when it comes to artificial intelligence.
Most of WWDC will play out online through the Apple Developer app, website, and YouTube, with more than 100 sessions, labs, and direct interactions with Apple engineers. There’s also a limited in-person event at Apple Park on June 8th, where selected developers and Swift Student Challenge winners will watch the keynote and Platforms State of the Union live.
Apple’s press note mentions “incredible updates…including AI advancements and exciting new software and developer tools.” The expectation is that Apple will finally deliver the more capable Siri with iOS 27, which it previewed alongside Apple Intelligence in iOS 18 in 2024. That Siri was capable of understanding personal context, could reference what’s on your screen, and moved fluidly across apps. In practice, that could mean asking Siri to edit a photo pulled from a chat, summarise a long email thread, or act on reminders without jumping between apps.
There is also growing chatter around a chatbot-style Siri, closer in spirit to ChatGPT or Gemini. Some reports point to Apple leaning on partnerships for more advanced language models, though Apple has not confirmed this. Features that slipped from earlier updates could also make their way here. Developers could get new APIs to weave AI into their apps, helping with writing, image tweaks, or live translation.
Over the past year, competitors have moved quickly. Google’s Gemini is deeply integrated into Android, Samsung is pushing Galaxy AI across its flagship devices, and Microsoft’s Copilot is embedded across Windows and its productivity stack. Apple, in comparison, has taken a more measured route. That slower pace could be a result of its privacy-first positioning, but it has also created a perception gap. With newer A-series and M-series chips, Apple has the hardware headroom to run more capable AI features locally.
Recent iPhone models, especially Pro variants from iPhone 16 series onwards, are expected to support most of these features, which could extend their relevance without needing an upgrade.