Unlock secret coupon codes for Croma’s Republic Day sale using unique AR artwork: here’s how

Croma has announced a new campaign.

Highlights
  • Croma has launched the Wall of Unity Augmented Reality artwork through which customers can unlock secret coupon codes.
  • This comes as a part of the Republic Day Sale, which runs till January 29th, 2023.
  • Wall of Unity artwork can be found in Delhi, Gurgaon, Rajkot, Chennai, Mumbai, and Kochi.

Tata Group’s electronic retailer, Croma, to honor India’s Republic Day, has announced a campaign ‘Constitution of Joy’ for its Republic Day Sale, which runs till January 29th, 2023. Croma for the first time has conceptualised and introduced a unique AR-powered Wall of Unity in Delhi at the DLF Mall, Gurgaon in Sikanderpur, Rajkot at the Crystal Mall, Chennai at Alandur Metro Station, Mumbai at Ghatkopar Metro Station, and Kochi at the Center Square.

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Through this augmented reality artwork, customers can unlock secret coupon codes which they can use to redeem exclusive deals at Croma outlets. Here’s how you can get the codes.

Croma Republic Day sale coupon codes

Croma Wall of Unity

The Wall of Unity artwork is displayed at the aforementioned locations and will have a QR code present next to it. When the QR code is scanned through the user’s camera, it will redirect the user to the Wall of Unity by Croma Instagram filter. Croma says when the artwork is viewed through this filter, they can spot hidden Indian flags which will have coupon codes that can be redeemed at stores for access to exclusive deals on electronics and gadgets.

The filters are easy to use and can be accessed when the QR code present with the artwork is scanned. The e-commerce giant says that this is “just the beginning of many exciting technological developments at Croma.” This will also give users an opportunity to claim additional discounts with coupon codes from January 25th to 27th at various famous spots in these cities.

Croma’s Republic Day Sale began on January 19th and will run till January 29th.