Croma launches its own QLED TVs and water purifiers: check prices, features

Highlights
  • The newly-launched Croma QLED TVs come in two different sizes.
  • The water purifiers start at Rs 11,990 and are available across several platforms.
  • Croma said it currently offers over 400 products in its Own Label category.

In a bid to offer more self-made products to its customers, Croma has unveiled new QLED TVs and water purifiers as part of its Own Label category. The company says that these new QLED TVs and water purifiers are meant to change the way people live by offering the latest technologies at attractive prices. Croma said it currently offers over 400 different products, including ACs, refrigerators, washing machines, and several others in its Own Label category, all of which use the most recent technology, curated by in-house specialists, at competitive prices.

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As per the company, Croma’s line of own-brand products has grown more than 2.5 times in the last year. Let us take a look at the newly launched products.

Croma QLED TVs, water purifiers: price in India, availability

The all-new Croma QLED TV is available in two different sizes – 55-inch and 65-inch – and starts at Rs 59,990. On the other hand, the Croma water purifiers start at Rs 11,990. They can be purchased via Croma’s official website, Croma stores and Tata Neu.

Avijit Mitra, the MD and CEO of Croma Infiniti-Retail Ltd, said the company is excited to offer its customers the QLED and Water Purifier, backed by new technology. The launch of Croma’s own-label products is in line with the company’s goal to make technology more accessible for everyone at the best price. The team at Croma has made sure that new products meet the highest standards for quality and performance.

Croma QLED TVs, water purifiers: features

The Croma QLED TV comes with a one-year warranty. It is said to offer excellent picture quality and immersive sound. Connectivity options include 3 HDMI ports and 2 USB ports. It also comes with optical audio output, Bluetooth 5.0, dual-band Wi-Fi, 2GB of RAM, and 16GB of internal memory. It is powered by a 1.9GHz quad-core processor and driven by the Google operating system platform.

water-purifier

The water purifier can store and filter a lot of water at once. The company said it filters out bacteria, germs, and metal pollution from the water, as well as toxic substances and dangerous chemicals, to make it safe to drink. The purifier has an advanced copper + post-carbon filter and a manual TDS controller. The copper gives the water more shine and makes it taste better. It can also hold 9 litres of water and has smart LED lights. Additionally, the water purifiers from Croma offer up to six stages of purification technology, as well as an ultrafine sediment filter and germ elimination UV technology.