Disney+ Hotstar introduces new plans starting at Rs 499, effective from September 1st

Disney+ Hotstar is retiring its two-tier content-based strategy.

Highlights
  • Disney+ Hotstar has unveiled three new subscription plans in India
  • The new plans are Rs 499 mobile-only, Rs 899 Disney+ Hotstar Super, and Rs 1,499 Disney+ Hotstar Premium
  • The new Disney+ Hotstar plans are effective from September 1st

Disney+ Hotstar at its virtual event has unveiled a wide range of content catalogues, including 18 new Hotstar Special series and Multiplex movies. Additionally, the streaming giant has also announced that it was the two-tier content-based strategy. Starting September 1st, Disney+ Hotstar will have three brand new plans: Mobile at Rs 499, Super at Rs 899 per year, and Premium at Rs 1,499. The Rs 399 VIP plan will no longer be available for customers as the starting price is now Rs 499. Interestingly, the Rs 1,499 premium plan now allows streaming on four devices simultaneously, up from two previously and 4K streaming is exclusive to the premium plan still.

The Rs 899 Super plan streaming quality is limited to HD video quality and allows two devices at the same time. Similarly, the Disney+ Hotstar Rs 499 plan offers the entire content catalogue but will be restricted to a single mobile device only and in HD streaming quality. The Rs 899 and Rs 1,499 plans can enjoy Disney+ Hotstar on a mobile, website, and other devices. The company seems to be following Netflix with their new plans and prices.

PLANPRICEDEVICESVIDEO QUALITY
Disney+ Hotstar MobileRs 499Mobile-onlyHD
Disney+ Hotstar SuperRs 8992 screensHD
Disney+ Hotstar PremiumRs 1,4994 screens4K

Disney+ Hotstar chief and president Sunil Rayan said: “The content slate demonstrates our relentless pursuit of bringing original and locally relevant stories to our consumers. With our fresh slate of movies and shows, we are proud that India’s top stars and industry stalwarts have chosen to debut with us to present stories that are genre-defining clubbed with high-quality products that make Har Watch, Top Notch. With the newly introduced subscription plans, we want to make our content more accessible to our viewers by offering best-in-class entertainment while giving them an opportunity to choose the plan that best suits their needs.