“Facebook ranks comments on public posts from pages and people with lots of followers to show relevant and quality comments”
Facebook conversations can often turn out to be confusing for readers as some of the relevant comments are often buried deep within the comment section. Although there’s already has a ranking system in place, which allows for some order in the otherwise chaotic aspect of the social media networking site, now the website has introduced some changes to improve this system even further. The social networking giant has also shed some light on how these improvements work.
In order to make the comment section more “meaningful,” Facebook says that the comments will be shown more prominently when they have interactions from the page or person who originally posted. Further, if a comment has replies or reactions from the friends of the person who posted, these will be highlighted as well.
For those who are unaware, as of now, Facebook ranks comments on public posts from pages and people with lots of followers to show relevant and quality comments. This ranking is done after consideration of multiple parameters. The social media networking service makes sure that only authentic comments that get engagements are highlighted. In order to do so, there is filtering done to make sure there is no engagement-bait going on.
“People can moderate the comments on their post by hiding, deleting, or engaging with comments. Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking. People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings,” Facebook said in its blog post.