“There’s also a new Effect Gallery tab, which includes niche AR effects from artists, thereby making it easier for users to discover unique effects”
Facebook’s Spark AR platform to build and create augmented reality effects now allows anyone to create and upload filters and other effects for Instagram Stories. The platform was previously limited to select few approved creators and is now available in public beta for users to try out. There’s also a new Effect Gallery, which includes niche AR effects from artists, thereby making it easier for users to discover unique effects from the creator community. These new effects can be found in the ‘browse section’ at the end of the effects tray in the Instagram Camera.
Facebook claims that more than 1 billion people have already used Spark AR-powered effects and filters on Facebook, Instagram, Messenger, and Portal. Instagram introduced AR filters in May 2018 but became popular as more creators came on board. Once a user follows a creator, effects from that account will automatically show up in the Stories camera’s effects tray. Facebook says that Mark Ronson’s latest video, “Pieces of Us” featuring King Princess, from his new album Late Night Feelings, was entirely shot entirely on mobile phones using real-time Spark AR effects and the Instagram camera.
The social media giant also said that Instagram Stories are being used by over 500 million users daily, and with the new Spark AR effects, it aims to make stories more expressive. Facebook first announced that its Spark AR platform would be moving out of closed beta on Instagram at F8 Conference earlier this year.