Facebook unveils new logo to distinguish products from main app

“The new logo has the Facebook name spelt out in a different font and better matches with other products like WhatsApp and Instagram it owns and operates”

The Facebook corporate logo has been overhauled to better mesh with other products it owns and operates (Instagram, WhatsApp and Oculus) from a logo that is in-line with its main Facebook app and website. The new logo has the Facebook name spelt out in a different font. Antonio Lucio, Facebook’s chief marketing officer, said in a blog post said, “designed for clarity, and uses custom typography and capitalization to create a visual distinction between the company and app.”

The changing colours in the new logo represent its various products, such as green for WhatsApp, purple and orange hue that’s associated with Instagram and blue for Facebook. This move also makes it evident that the tech giant owns other social networks and messaging services for those unaware. According to the Pew Research Center survey from October, only 29 percent of Americans know Facebook owns both WhatsApp and Instagram. This move also comes as FTC (Federal Trade Commission) and state attorney generals are looking into whether Facebook acquired WhatsApp and Instagram to create a monopoly and if it harmed consumers in any way.

Facebook is reportedly working on integrating Messenger, WhatsApp and Instagram into one platform to make it an easy mode for intercommunication. Instagram’s login screen reads it’s “from Facebook” but in grey text, now with the new change, the word Facebook is all capital letter and text is now colour associated with Instagram’s logo at the bottom of the login screen. Antonio Lucio noted, “People should know which companies make the products they use. This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.