Facebook will not bring ads to WhatsApp for the time being: report

“Facebook’s plans to monetise WhatsApp is still in the pipeline, but for now the focus will be on building money-making features”

WhatsApp parent company Facebook has reportedly stalled its effort to monetise the social messaging platform. The company had plans to sell ads in the status section of the messaging service, but according to the report by the Wall Street Journal, “those efforts are now on the ice.” Facebook’s plans to introduce ads to WhatsApp is still in the pipeline, but for now, the company will focus on building “money-making features allowing businesses to communicate better with the customers,” added the report.

Facebook’s desire to monetise WhatsApp, with ephemeral postings on its ‘Status’ section similar to Instagram, was introduced back in 2018. It was a big factor that forced Jan Koum and Brian Acton, who created the messaging service, to resign from the company. Koum and Acton were reportedly concerned that a commercial messaging feature would force WhatsApp to weaken its end-to-end encryption,” The Verge notes.

Facebook, however, still went ahead and showcased prototypes of adds in WhatsApp status feature last May. It now seems to have some change in plans, and as a result, the team that had been working on building ads into WhatsApp is beleived to have been disbanded, with their work subsequently “deleted from WhatsApp’s code.” 

WhatsApp, meanwhile, has been working on a slew of features and chief among them is the dark mode. The feature will allow the messaging platform to adapt to the system-wide theme. It’s currently in the testing stage and expected to roll out to both Android and iOS devices soon. Apart from this, WhatsApp is also testing ‘Disappearing Messages‘ feature for groups. This is said to make it easy for admins to manage old messages and chats considering those take up space on the device as well as increase the size of online backups.