OPPO has been consistent in redefining smartphone innovation with every upgrade it brings across several price segments. The new OPPO F17 Pro sets the bar high with its class-defining sleek design and 6 AI Portrait cameras. OPPO is well known in the industry for its out-of-the-box ideas when it comes to product marketing, from drone shows to AR launches. For the launch of its next smartphone, the F17 Pro, OPPO is hosting the first ever musical concert launch, which is a fresh departure from the boring launches we usually witness. Curious already? Let’s dive in!

One-of-a-kind launch event

Much like its smartphones, OPPO is also known for its product launch events. The OPPO F17 Pro’s launch on September 2nd will be a first-of-its-kind event. Instead of the boring and lengthy keynotes with product managers giving long speeches, OPPO has planned an awesome musical concert for the launch of OPPO F17 Pro.

This first-of-its-kind musical concert product launch will be hosted by acclaimed Indian TV actor Rithvik Dhanjani. It will also feature performances by Raftaar and Harrdy Sandhu, who will light up the stage with their hit singles. This sort of a star-studded campaign isn’t new to OPPO, which has previously roped in top celebrities for product launches. In fact, big names from Bollywood, including Ranbir Kapoor, Deepika Padukone, Vicky Kaushal and Sidharth Malhotra, have added star power to OPPO’s smartphone lineup in the past.

Set for September 2nd, the OPPO F17 Pro launch has a lot of hype building up to this unique event. To make that possible, the brand has been posting interesting teasers on social media to keep all OPPO fans excited and all geared up to witness superstars like Raftaar and Harrdy Sandhu on stage with the OPPO F17 Pro.

OPPO’s X factor

OPPO has previously managed to achieve unthinkable feats when it comes to product launches. The brand hosted India’s largest drone light show for the Reno3 smartphone with a whopping total of 200 drones in the air simultaneously. That combined with a one-of-its-kind musical concert launch for the F17 Pro shows there is no barrier that can limit OPPO when it comes to smartphone innovation and the launch events for these smartphones.

This unique style of marketing is a case study in itself. It is a reflection of how OPPO is gaining a deeper connection with its customers by giving them a solid brand recall. OPPO’s ambitions run parallel to those of millennials and Generation Z in India. The relatability factor helps OPPO get the edge among younger generations.

OPPO F17 Pro: A class apart

Ever since the launch of OPPO F1 back in 2016, the brand’s F-series of smartphones has amazed Indian buyers with sleek design, smart and intelligent cameras, and super-fast performance. OPPO has always strived to create the best smartphones, which is evident from its continued focus on R&D that helps bring newer innovations to the forefront. Features like motorised selfie camera and dual selfie cameras have enabled the brand to stand out in India’s smartphone market.

Let’s talk a bit about what you can expect from the OPPO F17 Pro. If we talk about the smartphone’s design, the brand has managed to fit in powerful internals into a sleek 7.48mm casing that weighs just 164 grams. Adding to that, R&D has helped OPPO completely avoid the issue of grip and sharp edges on a smartphone as thin as the F17 Pro. This has been done using the industry-first 220-degree rounded edge design technique, which allows you to get a comfortable grip on the smartphone despite its slim finish.

Not just that, the OPPO F17 Pro also amazes with its powerful set of 6 AI Portrait cameras meant to capture every scene perfectly. You get a 48MP quad-camera setup on the back, beautifully set in a square design. There are dual selfie cameras up front for brilliant portrait shots and video stabilization too.

That’s not all; OPPO is also bringing the Shiny Matte design to the F17 Pro’s back panel. This allows it to shine bright without you having to worry about fingerprints or smudges ever again. With a premium fingerprint-resistant finish, this is definitely going to set the tone as the top smartphone trend of 2020.

The OPPO F17 Pro is a powerhouse thanks to the MediaTek Helio P95 processor that promises a superior gaming experience with its APU 2.0 AI processing unit that intelligently recognises your processing needs. The Helio P95 also improves your photography experience with AI-camera actions, depth processing enhancements for portrait pictures, and scene segmentation.

To make sure the smartphone remains active whilst you indulge in high-end gaming or AI photography, the OPPO F17 Pro is backed by a huge 4,000mAh battery that charges up from 0 to 100 percent in just 53 minutes! That is thanks to OPPO’s proprietary super-fast 30W VOOC charging capabilities, which gives you 4 hours of talktime with just 5 minutes of charge.

Launch and availability

The OPPO F17 Pro launch event will rock you with exhilarating performances on September 2nd. We will get to know about all of the OPPO F17 Pro’s features in detail. Furthermore, the smartphone will go on sale in India starting September 7th with some superb offers.