- Hero MotoCorp’s first electric scooter could launch with Vida branding.
- Hero MotoCorp can’t use the ‘Hero’ brand for any of its upcoming electric vehicles as this brand is owned by Hero Cycles.
- The first electric scooter from Hero MotoCorp could launch by March 2022.
Hero MotoCorp has registered several trademarks in the last few days, with the naming ‘Vida,’ which hints that the two-wheeler giant could launch its new electric vehicle series with the same branding. It is anticipated to be the first sub-brand under which the company intends to sell its electric two-wheelers, possibly by next year. The business earlier revealed its ambitions to manufacture its forthcoming scooter, which is expected to hit the Indian market in the first quarter of 2022.
Previously, Hero had filed a patent for several names for their electric scooters, including Vida, Vida MotoCorp, Vida EV, Vida Scooters, and Vida Motorcycles. All the names have the word ‘Vida’ in common, thus implying that it could be a new sub-brand for the company. We can also safely assume that Hero is also working on launching more electric vehicles in other categories as well.
Meanwhile, Hero’s Electric Vehicle development is already underway. The company has partnered with Taiwan’s Gogoro for its upcoming electric scooter, while also working with Ather Energy to accommodate the connector technology in its scooters. Hero MotoCorp also provided a teaser of its first electric scooter during the 10th-anniversary celebrations of Hero MotoCorp in August this year.
The upcoming Hero Vida scooter model is expected to be a mass offering like all the electric scooters and will take on the likes of Ola S1, Ather 450X, Bajaj Chetak, TVS iQube, and the Simple One electric scooter. With more electric two-wheelers expected to launch in the coming years, the EV vehicle space is gearing up to be more intense and competitive, which will result in better products and lower prices, and we are here for it.
Also Read: [Exclusive] OPPO electric scooter price in India tipped, Tata Nano-like four-wheeler also expected
