Hero to launch its first electric scooter under Vida sub-brand in India on October 7th: expected price

The e-scooter from Hero MotorCorp was teased last year.

Highlights
  • Hero MotorCorp to launch its Vida sub-brand e-scooter on October 7th 
  • The scooter is likely to focus on safety and range, while performance is expected to be up to the segment benchmarks
  • The e-scooter will be produced at Hero’s Chittoor facility 

Hero MotorCorp will launch its first scooter under the Vida brand name on October 7th and will be part of Hero’s 10-year anniversary celebration. The e-scooter was teased last year and is a highly anticipated product from the Indian motorcycling giant. The e-scooter, when launched, will compete with the likes of Ola S1 and S1 Pro, the Bajaj Chetak, the TVS i-Qube, the Ather 450 twins and more. 

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The Hero MotorCorp electric scooter will debut the Vida sub-brand in a production series automobile. The scooter, however, was expected to debut back in July, but the company postponed it in favour of a festive season launch. 

Hero MotorCorp e-scooter launch in India, price range

The Hero MotorCorp e-scooter will be launched on October 7th, as confirmed by the CEO and Chairman of the Hero MotorCorp group, Pawan Munjal. The company will also introduce the Vida sub-brand to the public, under which the e-scooter is likely to be introduced. 

The e-scooter from Hero MotorCorp was teased last year, and the production-ready version could look similar to what was unveiled. The e-scooter is likely to be priced attractively to give strong competition to its rivals, most likely around the Rs 1 lakh price range. The e-scoter from the Indian motorcycling brand will have a strong focus on safety and range. It will, however, not be a low-speed vehicle, and consumers can expect performance similar to what other products offer in this segment.

Hero MotorCorp will manufacture this upcoming e-scooter at its Chittoor facility in Andhra Pradesh. The company intended to launch the e-scooter in July; however, supply chain constraints might have deferred the launch. The company will infuse Rs 760 crore in upcoming products and has also signed an agreement with a Taiwanese battery company called Gogoro.