“Honor launched its first ‘Smart Screen’ television at its event in China earlier this month”
The upcoming Honor smart TV, which was announced in China last week, is heading to India as well. The sub-brand of Huawei wants to tap at the growing television market of the country, with its upcoming large-screen Smart Screen TV. Honor made the ‘Smart Screen’ TV official at an event in China earlier this month. The first product of the new category will be officially released in August, with its launch in India soon after that. The company sees India as an important market and reiterates unwavering support for current and future users with the launch of new smartphones and devices.
“We recently announced the launch of a brand-new large-screen category, Smart Vision Smart TV. This indicates that the large-screen industry will enter the smart screen era from the traditional TV era. The first product of the new category will be officially released in early August and we might bring it to the Indian market soon,” Honor India President Charles Peng told news agency PTI in an interview.
The company is planning to make its TVs to be the centre of entertainment. Its smart TV launched in China comes with the capability to integrate with other smart household devices, thereby making it a center for control management and multi-device interaction. “We will launch newer products and establish an ecosystem of technologically advanced and high-quality devices in India,” Peng said.
Apart from this, Honor is planning to expand its smartphone portfolio in India. “We will launch the next X series phone in India soon. The phone is a successor to Honor 8X launched in India last year, which was a huge rage with the youth in India and has received an overwhelming response,” Peng said. The Honor 9X series was launched in China today, which is the first smartphone lineup from the brand to come with a pop-up selfie camera.
The company also wants to manufacture the new handsets locally to make them cheaper, provide excellent after-sales service, and improve its market share in the country by next year. “(The) Indian market is a top priority for us, it is our second-largest market after China. Our mission for India is to achieve 10 percent market share by 2020. This year our goal and focus in India are to be the number one smartphone player in quality and after-sales service,” the top executive added.
Peng is also confident that Honor will continue to offer services available on Android in all the products, irrespective of the US ban. He said Honor smartphones will not be affected with restricted supplies from the US and reiterated that existing as well as future users of Honor smartphones do not have to worry. In May, the US government added Huawei to its Entity List, a list of companies that US-based organisations are barred from working with. While US President Donald Trump later said that US companies could sell equipment to Huawei, there is no known regulatory development since then regarding the limitations of the ban.