“Honor has succeeded in achieving a top-five brand status in multiple countries, including the UK, and it now wants to launch a foldable device in the coming year.”
Honor CEO has revealed that the brand is to launch a foldable smartphone in the coming year. At the 2019 Mobile World Congress in Barcelona Honor CEO George Zhao said in an interview with CNET that Honor is preparing itself to adopt the new tech trend.
This year MWC was majorly dominated by the 5G-enabled flagships from major smartphone makers. Besides the 5G, another exciting news was about the foldable devices. As for now, Huawei and Samsung had debuted their foldable devices (Mate X and Galaxy Fold, respectively) in the market and TCL has also joined them in this latest trend. It’s now quite clear that every manufacturer will incorporate the technology and will release a piece in the coming days. Based on the Zhao’s interview, Honor, the sub-brand of Huawei will be no exception in this case.
While asking about more details of Honor’s first foldable device, he said “For Honor I think we will find a way to make this so our target customer can have a foldable phone. I think next year; next year … should be the moment.” He has also revealed that the brand yet not decided about the price of the device. As the technology comes at a prohibitive cost, he is worried about that because Honor is aimed at making devices for younger customers.
However, Mr George Zhao did not mention whether it will develop the device using Huawei’s scratch or not. He further added that “Personally I like this design. Huawei and Honor you can consider like Volkswagen and Audi, so maybe for the engine, for the platform, they can use the group technology.”
In the same interview, Zhao has confirmed that Honor will release a 5G smartphone this year and the brand is enjoying its success in Europe. It has achieved a top five smartphone brand status in multiple markets, including the UK.