How people decide on a new smartphone: 91mobiles Smartphone Buyers Insights Survey 2022

In our recent Smartphone Buyers Insights Survey 2022, we surveyed over 15,000 people on various aspects involved in buying a smartphone. We told you about the changing trends in smartphone ownership, with Apple looking to overtake Samsung soon as the preferred brand. In this article, we take a close look at how people decide on a new smartphone. We asked our survey participants their primary reason to buy a new smartphone, the frequency of upgrade, how they research a new phone, and more, and here are the insights.

Primary reason for buying a new phone

  • The biggest reason people buy a new smartphone is that their current phone does not work as well as it used to. Almost 50 percent of our survey participants buy a new phone just to get an upgrade.
  • Roughly 36 percent of our survey respondents buy a new phone because they want to own the latest phone or a device with newer specs. This is understandable as the latest smartphones boast newer technology and upgraded features.
  • Interestingly, men are more likely to buy a new phone just to get an upgrade compared to women, according to our survey.

Frequency of smartphone upgrade

  • With mobile technology evolving rapidly year after year and good quality phones getting affordable in India, people are rarely sticking to a phone for more than 3 years. In fact, almost 45 percent of people upgrade their phone within 2 years. 22 percent of them tend to upgrade within a year.
  • Still, a majority (56.6 percent) of people prefer to use a phone for more than 2 years. This is likely because smartphone performance and longevity have improved over the years, even in the affordable segment.

How people decide on a new phone

  • Around 50 percent of people among our survey participants research a new phone on gadget websites or on YouTube before buying.
  • 91mobiles, MySmartPrice, and GSMArena are among the most preferred websites for researching phones.
  • Men are more likely to check gadget websites or watch reviews on YouTube compared to women, according to our survey.
  • 1 in 5 people look to their friends and family for recommendations on a new phone.
  • When it comes to buying through stores, people still prefer visiting brick and mortar stores over buying through online platforms like Amazon and Flipkart.
Based on our survey, it looks like people are upgrading their phones more frequently than before. With newer technologies coming every year, such as high refresh rate screens, 5G support, and faster charging speeds, consumers have more reasons to upgrade to the latest and best. Consumers are also looking to websites like 91mobiles and MySmartPrice to research the latest smartphones.

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