On the occasion of Diwali, IDEA Cellular has launched a new offer for its mobile consumers in Andhra Pradesh. Through the new ‘Kanaka Varsham’ offer, the mobile operator gives an opportunity to win prizes such as – gold coins, gold bars, cars, bikes, LCD TVs and mobile handsets – to all its new and existing subscribers in Andhra Pradesh. Starting October 15th, all mobile consumers (both prepaid and postpaid), who buy a new Idea connection will get an assured gift of Voice or VAS packs and will be eligible to win gold coins, daily. New Idea subscribers will also get a chance to win bumper prizes such as 20 tola gold bar, Ford Figo cars, Bajaj Pulsar bikes, LG LCD TVs, other gold prizes, and Nokia phones. “All existing prepaid and postpaid subscribers of Idea will also get assured gifts to make their Diwali special,” the company said. Idea prepaid subscribers who recharge with Rs 30 or more will get one assured gift and will become eligible to win daily Gold coins, and other attractive bumper prizes. Idea’s postpaid subscribers, who increase their monthly bill amount by atleast 15 % during the promo period, over the previous bill, will be eligible for assured gifts and a chance to win bumper prizes. Subbaraman Iyer, chief operating officer, Andhra Pradesh, IDEA Cellular, said, “It gives me immense pleasure to announce one of the biggest consumer promotions ever to be launched in Andhra Pradesh, on the joyous occasion of Diwali. The Idea ‘Kanaka Varsham’ offer will make the festive season special for not only the 7 million Idea subscribers in AP who are already experiencing the best tariffs and network, but also all those mobile consumers who choose to connect with the Idea network this season.” Idea will give away 630 Gold coins as daily prizes, 3 Gold bars of 20 Tolas each, 3 Ford Figo Cars, 12 Bajaj Pulsar bikes, other Gold prizes, LG LCD TVs and Nokia phones to its bumper prize winners, as part of the special Diwali offer. Idea’s new and existing, prepaid and postpaid subscribers, who wish to contend for bumper prizes need to answer a simple quiz question. The assured prizes to be won include 100 Free Local SMS, 5 free local Idea minutes, 10 Free Night Idea minutes, Free News/Jokes alert, Free Job alerts, and Free Pretones, for Idea prepaid subscribers. Additionally, Free MCIA, Free Cricket alerts, Free Jokes alert, Free News alerts, and Free Ultimate Quotes will be given as assured gifts to Idea’s postpaid users. The festival season offer is available for Idea’s customers as well as retailers and will continue for 45 days, ending November 30, 2010.