Indian smart TV market grew 8.6 percent in 2024, Samsung secures the top spot: IDC

Published On: 13 May, 2025

The Indian smart TV market grew 8.6 percent YoY in 2024, with 12.1 million units shipped, according to insights shared by IDC. Samsung and LG claimed the top spots, while Xiaomi slipped. IDC adds that 2025 began slowly for the Indian smart TV market with a 7 percent YoY dip in January-February. Here are the details.

Indian smart TV market overview

The Indian smart TV market led by a 43 percent jump in the 55-inch+ TV segment.
The smart TV market saw a 20 percent rise in offline shipments. However, the online share dropped 8 percent as offline channels took 66 percent of the market.
According to IDC, the smart TV market is expected to rebound later this year after a slow start to 2025 (January-February).

Based on the data shared by IDC, Samsung secured the top spot with a 35.9 percent YoY growth and a market share of 16.1 percent.
LG is placed in the second spot with 42.2 percent YoY growth. It has secured a market share of 15.1 percent in 2024 compared to 11.5 percent in 2023.
Xiaomi slipped to third spot with 11.7 percent market share, down from 14.2 percent market share in 2023. The YoY growth declined by 10.1 percent.
In the fourth spot is TCL with a market share of 8.4 percent, up from 7.5 percent in 2023. The market grew by 21.1 percent.
Sony stood in the fifth place with an 8.2 percent share and a YoY growth of 26.9 percent.
Lastly, the market share of all other brands stood at 40.5 percent market share compared to 46.9 percent in 2023. The YoY growth dropped by 6.3 percent.

The Indian smart TV market shipped a total of 12.1 million units. While 2025 started on a slower note, IDC predicts that the market might rebound and see a positive end. To that extent, Xiaomi and Samsung have recently expanded their smart TV range with new QLED models, and OLED and Frame (Samsung) options.