Xiaomi continues to lead as Indian smartphone market grew 11 percent in Q1 2021: Canalys

Xiaomi emerged as the leader in the Indian smartphone market in Q1 2021 with Samsung tailing behind.

Highlights
  • Smartphone shipments in India grew by 11 percent in Q1 2021 to 37.1 million units
  • Xiaomi retains the first position with a 28 percent market share
  • Samsung is in second place with a 19 market share

Canalys, a market research firm, has published a report on smartphone sales in the Indian market in the first quarter of 2021. According to it, the Indian smartphone market grew by a staggering 11 percent in Q1 2021 with total shipments accounting for 37.1 million units. The demand for smartphones grew as more and more people are relying on mobiles every day for studying and working from home amid the ongoing COVID-19 pandemic. What also contributed to the increased demand is the spurge of smartphone launches and increase in sales of mobiles through offline channels as the COVID-19 situation seemed to subside in the country in Q1 2021.

Canalys, however, warns that the demand for smartphones in India will plunge in Q2 2021 as the second wave of COVID-19 has hit the country hard and that smartphones will become more expensive as the year rolls on.

Also read: 9 in 10 people are considering buying a 5G phone next: 91mobiles Smartphone Buyer Insights Survey 2021

Xiaomi shipped the highest smartphones in Q1 2021

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According to the report from Canalys, Xiaomi emerged as the leader in the Indian smartphone market with a 28 percent market share and 10.5 million smartphone shipments. However, its market share dropped by 3 percent compared to the last quarter. Samsung took second place with a market share of 19 percent and total smartphone shipments of around 7 million. In third place is Vivo with an 18 percent market share and 6.7 million smartphones shipped. OPPO ranked fourth in the country accounting for 13 percent market share and 4.7 million shipments. Realme came in at fifth with a 12 percent market share. The company shipped around 3.9 million smartphones in the country in Q1 2021. 

Top 5 brands sold more phones in Q1 2021 than Q4 2020

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“It was a quarter to celebrate in India, as every one of the top five vendors grew,” said Canalys Analyst Sanyam Chaurasia.

He says that Apple too had a stellar performance in Q1 2021. According to him, the demand for Apple’s smartphones was driven by the local assembly of iPhone 12, attractive finance offers, and sustained demand for iPhone 11.

Commenting on Xiaomi’s sales, Sanyam points that its sales were driven by the multi-brand strategy. He pointed out that the company is implementing new ways to expand its presence in the offline market, especially in rural areas. To that extent, Xiaomi has launched ‘Mi Store on Wheels,’ which is basically a mobile shop on wheels focused on reaching smaller towns and rural locations.

Also read: Indian smartphone buyers are moving up the value chain: 91mobiles Smartphone Buyer Insights Survey 2021