Instagram CEO says dedicated iPad app is not a priority

“According to Adam Mosseri, while Instagram would like to build a dedicated app for iPads, such development will not happen any time soon”

Instagram is one of the largest social media services in the world — it crossed the benchmark of a billion monthly active users almost two years ago, and has been on a steady rise since then. Naturally, with the massive popularity of the app, everyone expects it to have dedicated applications for tablets and PCs, beyond the usual smartphone apps for iOS and Android platforms. However, as it so happens, Instagram still thinks that only smartphones warrant its full attention when it comes to building dedicated apps, and even an iPad app is not in consideration right now.

The reason? According to Chris Welch of The Verge, Instagram CEO Adam Mosseri has stated that the company has “only have so many people, and lots to do, and it hasn’t bubbled up as the next best thing to do yet.” In other words, Mosseri is of the opinion that his company is rather tightly staffed, which is just about enough for Instagram to maintain its platform, iron out bugs and only focus on new features and ideas based on absolute priority. While such a strategy works just fine, it is a bit curious to note that Instagram, which is a photo-first social media platform, does not deem it important enough to have an app that shows in the right resolution and proportions on iPads.

With millions of iPads sold across the world each year, it is safe to assume that a fair few users do access Instagram on their iPads. Unfortunately, instead of getting an app that is adapted to the large display design, Instagram appears in its smartphone app design, which really is meant for smaller displays than what tablets sport. As of now, it seems that there are no real plans in Instagram to come up with a dedicated iPad app, and since it hasn’t seemed like the next best thing to do yet, it is likely that it would not seem so, for the longest time.

Instagram, according to tweets by Welch, also reportedly tests a no-ad version of its app within a select group of users. Apparently, the same is done in order to see how such an experience works for users, and whether it significantly differs from the regular, advertisement-filled experience that the rest of us have. While this does not necessarily mean anything, and tech companies do such tests on a regular basis, this might be a precursor to a paid version of Instagram in the distant future. Such things are, of course, only speculative, for we may never really know what turns up on Instagram’s radar as the “next best thing to do.”