“iPhone 11 and iPhone 11 Pro are reportedly seeing the surge in demand, while the orders for the high-end iPhone 11 Pro Max have been lowered by Apple”
Apple has reportedly increased the production of iPhone 11 series models by up to 8 million units, or around 10 percent. According to a Nikkei report, this increase is because of better than expected demand for the new lineup. Apple seems to have initially placed fewer orders than it did last year, according to the report quoting a source. “After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year.” Apple iPhone 11 and iPhone 11 Pro models are seeing the surge, while the orders for the high-end iPhone 11 Pro Max models are slightly lower, considering the starting price of around Rs 1,09,900.
However, it is also reported that suppliers are cautious and said that they were worried that the higher level of orders would not remain constant. “Demand is good for now. But we have to be careful not to be too optimistic. I hope that this year’s peak season lasts longer than last year,” said an executive-level source in the report. To jog your memory, Apple launched three new iPhones this year in September, and to everyone’s surprise, the base variant of the iPhone 11 starts $699 (Rs 64,900 in India), compared to $749 (Rs 76,900 at the time of launch) for the iPhone XR.
The biggest upgrade to the OLED iPhones this year would be A13 Bionic chipset, which is claimed to the fastest SoC in the world, triple rear camera setup with an additional ultra-wide angle lens and Deep Fusion camera technology. iOS 13 had finally introduced the much-awaited Dark Theme, new privacy-related improvements, and more.