“This seems like the rare instance when Apple might be going along with the market trend by adopting the triple camera setup on iPhone 11 this early on in the feature’s lifecycle”

The iPhone 11 is all set to debut at Apple’s event scheduled for September 10th. Millions of eyeballs will be glued to see what Tim Cook and party unveil at one of the most-awaited tech events in the world. Considering the last few quarters haven’t been good for the company’s most coveted product, the stakes are high this time around. At the September 10th launch event, Apple is expected to showcase some new products — including the iPhone 11 range, the next-gen Apple Watch, a smaller HomePod, and possibly a 16-inch MacBook Pro. While the launch will take place just within a couple of days, leaks and rumours have painted a pretty picture as to what we can expect, and it seems that Apple has finally started to make decisions based on competition and audience opinion.

The brand has had a clear consumer product strategy in the past… taking its own sweet time to release new features and capabilities on the iPhone range over the past few years, and not paying heed to market trends or competition. But, this seems like the rare instance when Apple might be going along with the market trend by adopting the triple camera setup this early on in the feature’s lifecycle. 

The iPhone 11 and iPhone 11 Max could be the first Apple smartphones with triple rear cameras.

Clearly, the brand is feeling the heat as companies like Samsung and BBK Electronics are getting more aggressive. Apple wants to play the hardware game, also evident from a rumoured bump in RAM (4GB) and much faster processor with six cores. The falling iPhone sales over the past few quarters have given Apple the much-needed reality check. After all, the iPhone is its most important revenue generator.

Apart from the iPhone, the next-generation upgrade to the Apple Watch is rumoured to feature sleep tracking, something that has been present in advanced forms in flagship wearables from Apple Watch competitors like Samsung and Fitbit. This emphasises the point that market hardware and software trends are something Apple might be serious about for upcoming product lineup.

Even the HomePod range might be getting a smaller, more affordable version this year. The HomePod is a premium smart speaker that was launched in 2017 at a steep price tag of $350. Obviously, it couldn’t beat demand of the Amazon Echos and Google Homes of the world and didn’t sell well. With a compact variant, Apple would be looking to target a value-conscious segment of the market, something that it has rarely done with any of its products.

It is getting increasingly difficult for Apple to justify its steep price tag given the influx of high quality smartphones from Chinese brands continuously distorting the gap between premium and cost-effective smartphones. The attempt at acting mortal, shuffling features depending on market trends is something Apple is new to and should be making a habit of if it wants to stay relevant in the global tech market.