Jio reportedly overtakes Airtel in revenue market share to climb to second spot

“Jio’s revenue market share in Q1 2019 rose to 31.7 percent, while Airtel’s declined to 27.3 percent, market research firm Emkay Global said”

Jio has pipped Airtel from the second spot in India by Revenue Market Share (RMS) in the January-March quarter, according to market research firm Emkay Global. The Mumbai-based telco reached the position with 182 basis points jump in RMS to 31.7 percent jump in March quarter. It is now just behind Vodafone Idea, which leads the market with a 57 bps sequential rise in RMS to 32.2 percent. The Bharati Airtel, meanwhile, reported a slump of 285 bps to 27.3 percent and slipped to the third position, Emkay Global said in its report analysing financial data collated by the Telecom Regulatory Authority of India (Trai).

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Jio has recorded growth across 21 cities and is the market leader of 15 cities. “Jio continues to be the market leader across category A, B & C circles while Vodafone Idea maintains metro market leadership,” The Economic Times quoted Rajiv Sharma, co-head of research at SBICap Securities, as saying.

Bharti Airtel had a completely opposite story to tell. The Sunil Mittal-led telco’s revenue declined in key markets such as Karnataka with -15 percent, Tamil Nadu -16 percent, Delhi -33 percent, and Andhra Pradesh -8 percent. Airtel suffered an 11.4 percent loss in adjusted gross revenue in the March quarter, leaving it at Rs 8,608.2 crore, which is 19 percent lower than the Rs 10,632 crore quarterly mobile revenue it reported in the fiscal Q4 2019 from local mobile services.

As for the Vodafone-Idea, which started reporting combined RMS from September 2018 following the merger, has its market share rising for the first time after 10 quarters of decline, analysts said. However, it’s being said that the market leader suffered revenue dips in 14 markets, including Mumbai, Tamil Nadu, UP-East and Andhra Pradesh.