Lava has launched its latest smartphone dubbed Blaze in India. The phone comes with a stylish design and premium features to attract young Indian customers. Priced at just Rs. 8,699, this made-in-India smartphone offers impressive things like a glass-back design – the first of its kind in the segment – a MediaTek processor, 3GB (+ 3GB Virtual) RAM, 13 MP triple rear cameras, a fingerprint scanner, and face unlock for enhanced security, among others. The pre-booking for Lava Blaze has started from July 7th, 2022, and customers who pre-book will get a chance to win free Probuds 21 truly wireless earbuds from Lava. Still not convinced what makes this a loaded smartphone? Read on to find out.
Attractive design and gorgeous display
The Lava Blaze comes with a premium-looking smooth glass back panel with sleek edges. As per the company, it’s the first in the segment to feature a glass back, which is usually available in premium phones. The glossy finish also provides it with a reflective surface, making it more appealing. The back panel also hosts the fingerprint sensor along with the camera module. Adding to the attraction is the handset’s availability in green, black, red, and blue hues.
The smartphone features a 6.5-inch display with a 20:9 aspect ratio and a resolution of 1,600 × 720 pixels. This results in sharp visuals and the small notch in the center for the front camera adds to the immersive experience. It is a flat screen with fine finishing that offers a great visual experience from every angle.
Powerful hardware
Coming to the hardware, the Lava Blaze is powered by a MediaTek processor. The SoC comes with an IMG PowerVR GE-class GPU, making sure that you get a seamless performance while running heavy apps or playing casual games. For smooth multitasking, the phone ships with 3GB of RAM. What’s impressive however, is the fact that Lava is offering virtual RAM functionality with its latest device. Usually available in mid-range handsets, virtual RAM provides another 3 gigs of RAM to the Blaze.
Taking care of your storage needs is a 64GB memory onboard. It’s further expandable up to 256GB with the help of a microSD card.
Versatile cameras
For photography, there is a triple camera setup at the back of the Lava Blaze which comprises a 13-megapixel camera with a wide f/1.8 aperture, a 2MP depth sensor, and a VGA camera. Along with the ability to shoot the usual scenarios, the rear camera is loaded with different photography modes like Night, Portrait, Beauty, and Macro with a blend of AI to artificially enhance your photos and videos.
At the front, there’s an 8MP camera for selfies. The front camera also supports a face unlock feature for enhanced security.
Robust battery life and more
The Lava Blaze gets fuel from a powerful 5,000mAh battery that lasts long enough to get you through the day without charging.
One thing where the handset doesn’t follow the footsteps of premium smartphones (thankfully) is that it comes with a 3.5mm audio jack. Other connectivity features include 4G VoLTE, Wi-Fi 802.11 ac, Bluetooth 5.0, and GPS + GLONASS.
On the software side of things, the Blaze comes with Android 12 out of the box. It means you get the latest Android experience along with security patches. Moreover, the company is also promising two years of security updates for its latest offering.
How Lava is sweetening the deal further
As mentioned in the beginning, Lava has announced some exciting launch offers for the Lava Blaze. The first 1,000 customers who pre-book the phone will get free Lava Probuds 21 truly wireless earbuds.
That’s not it. The brand is also alleviating concerns about the service center experience by offering first-of-its-kind “free service at home”. So, if something happens to your phone, the service will be provided at your doorstep. To avail this service, you will have to pay only the standard service charge and you will get a free home visit.
Furthermore, Lava is also providing 100 days of “Free Screen Replacement” against any screen damage on the Blaze.
The Lava Blaze is priced at Rs. 8,699 for the 3GB+64GB model. You can pre-book the Blaze on Flipkart or Lava online store till July 13th, 2022. The sales will begin from July 14th on Flipkart, Lava e-store, and offline stores. It’s evident that the Lava Blaze comes with a premium design and good specs. With features like a glass back, a large HD display, 13MP triple cameras, and a powerful MediaTek processor, it comes across as a great choice for those who are looking to buy a phone without pinching their pocket.
