LG to make a comeback in India, will reportedly launch phones under Rs 15,000

LG aims to launch six smartphones this year starting at Rs 10,000

Highlights
  • LG is reportedly aiming to scale up local manufacturing and assembly by almost 15 times
  • The company intends to foray into the tablet market in India before the end of this year
  • Starting August, LG plans to launch six smartphones starting Rs 10,000

LG is reportedly planning on making a comeback in India, particularly in the sub Rs 15,000 smartphone segment. The company introduced the W-series back in 2019, whose demand is claimed to be decent. In an interview with The Economic Times, Advait Vaidya, Business Head of Mobile Communications at LG Electronics said, “LG is sensing a window of opportunity” in the Indian market right now and wishes to leverage on it. The company is also aiming to scale up local manufacturing and assembly by almost 15 times in time for Diwali and expand the distribution.

Moreover, LG is also planning to apply for the production-linked incentive scheme to scale up local production. The company aims to launch a total of six smartphones from August starting at Rs 10,000 across all segment, including flagships. LG also intends to partner with enterprise mobility partners to deliver phones to the enterprise segment as well. Interestingly, LG also intends to foray into the tablet market in India before the end of this year as a move to serve e-learning needs of the Indian users. 

Vaidya says starting August, LG will launch six smartphones across price segments starting from Rs 10,000. LG currently has manufacturing plants in Pune and Greater Noida for all product categories. While the flagships are produced at the Pune factory, the balance portfolio via the EMS partner. However, not much has been revealed about the new smartphone line-up, but this is an interesting development from LG.