“The LG W10, along with its two siblings, aims to bring LG back into the reckoning”

LG hasn’t made a lot of noise in the smartphone space in recent times, but as it turns out, the Korean brand seems to have been busy cooking up something special. The brand has just announced the W series of affordable smartphones, said to be designed specifically for India. The trio of phones announced today include the W10, the W30 (first impressions) and the W30 Pro, and thanks to compelling specs and attractive pricing, LG is hoping it’ll be able to come back strongly into the hyper-competitive affordable smartphone space in India. The LG W10 is the base model in the new range, and we got a chance to play with it briefly at the launch event. Here’s how we’ll sum up our first impressions.

LG-W10-03The W10 comes encased in a polycarbonate body with a curved back, and thanks to its 6.19-inch 19:9 display, feels ergonomic to use, even with a single hand. We played with a funky-looking Tulip Purple variant, but its also available in more sedate grey. The phone feels lightweight, but despite that, seems solid in terms of build quality. The front is dominated by the display, and there are noticeable bezels around, especially above and below the screen. On top is a conventional wide notch, which packs the front camera, the earpiece and sensors.

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As far as the placement of controls and ports is concerned, you get the volume keys on the left, power key on the right, and the SIM tray up top. The bottom is home to the speaker, 3.5mm headset jack and micro-USB port. Flip to the rear and you’ll be greeted by the dual camera setup along with a flash, aligned vertically on top left. The camera module protrudes out of the body slightly. The circular fingerprint scanner can be found towards the middle.

Software-wise, the LG W10 runs a plain vanilla iteration of Android 9 Pie. The interface is completely stock, without any bloatware whatsoever. Performance is driven by a MediaTek Helio P22 chip, mated to 3 gigs of RAM, offered along with 32GB of expandable storage. The camera configuration comprises an 8MP snapper at front, with the dual camera at the back including 13MP and 5MP sensors. The phone is powered by a 4,000mAh battery, and combined with the HD display, it should be able to able to deliver solid battery life.

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Priced at Rs 8,999, the LG W10 lands in a price bracket which already has some powerful, compelling options. LG’s entire W series in fact, faces competition not just from arch rival Samsung, but also from budget kinds Xiaomi and Realme. It’d be interesting to see whether LG’s able to script a strong comeback with the new India-centric smartphone range, but as per Advait Vaidya, Business Head of LG India’s smartphone unit, the company has aggressive plans to tackle competition and has at least two more W series phones in the pipeline, slated to launch around Diwali. While time will tell if things go LG’s way, the W series does manage to stand out with what it promises buyers, though the path that lies ahead is certainly riddled with challenges.