It’s no secret that MediaTek has been making huge strides in the chipset space. Not only are its chipsets present in some of the most impressive smartphones around, but they also power a plethora of other products, including smart speakers, smart TVs, and more. MediaTek powers more than 70 percent of smart TVs in the world. That’s more than 2 billion TVs that are using MediaTek chipsets. Hence, it’s no surprise that the firm has also established a presence in the TWS market very quickly. Notably, MediaTek Airoha chips provide
How MediaTek Airoha chipsets are improving your audio devices
The Airoha chips come with powerful AI processing that optimises the filter and suppression of different noises. For manufacturers of TWS products, one of the challenges to overcome has always been optimising battery life, and these chipsets help in that department as well. Their embracing of Bluetooth 5.2 and LE audio support further contributes to power efficiency as well. Not to mention they also offer more reliable connectivity.
MediaTek Airoha chipsets enable TWS earphones to provide high sound quality for both music and voice talks, thanks to their great ANC and ENC performance. Active noise cancellation (ANC) is a top feature for TWS devices to have, and these chips make that possible. The adaptive ANC technology that they support delivers real-time adjustments to better block out ambient noise. Another advanced technology onboard the MediaTek Airoha chipsets is multi-cast synchronisation (MCSync), which allows devices to seamlessly switch between the left and right sides for a more balanced sound with low latency.
It’s clear that MediaTek Airoha chips are all-encompassing in nature and can hence give manufacturers of TWS earbuds the ability to come up with mind-blowing products.
TWS earbuds powered by Airoha
Among the most prominent MediaTek Airoha powered products out there are the boAt Airdopes 441. Priced at just Rs 2,499, they are designed with fitness enthusiasts in mind and have the build quality to prove it. Their IPX7 rating means protection from sweat and water, while their snug fit makes sure that they don’t fall out of your ears during your daily workouts. Their impressive 6mm drivers make for immersive sound, and their long battery life allows you to keep listening to music for 5 hours straight. If you include the battery in the case, these earbuds can provide up to 20 hours of playback on a single charge.
boAt has recently launched a new pair of earbuds called the Airdopes 701 (Rs 3,990). Powered by the Airoha chipset, the earbuds deliver active noise cancellation for up to 30dB and can deliver up to 28 hours of battery life (including the charging case). The Airdopes 701 also comes with an IPX7 rating, making them a good workout companion. The earbuds come with a bionic engine and sonic technology that greatly reduce latency, so you get an immersive experience while watching movies or playing intense games.
boAt’s Airdopes 281 is another set of earbuds powered by MediaTek’s Airoha technology. These exquisitely designed earbuds are priced at Rs 2,299 and come packed inside a swanky and wide charging case that holds a 420mAh battery inside it. The case can charge the earbuds four times over before running out of juice. An IPX5 rating means that the earphones offer substantial protection against sweat and water. Whereas their 6mm titanium alloy drivers lead to high-quality audio, no matter what genre of music you like.
The MediaTek Airoha chipsets also empower Skullcandy’s Indy ANC earbuds. They are high-end offerings with ANC support for digitally blocking outside noise. The ANC feature is complemented by an Ambient Mode, which lets you tap and hold on to one of the earbuds to temporarily listen to everything around you, without removing the earbuds. This is great for having quick conversations with someone without having to remove your earbuds. The Skullcandy Indy ANC are superbly designed, cutting-edge offerings that are available right now at Rs 10,999.
PLAYGO also takes full advantage of the MediaTek Airoha chipsets with its T44 earbuds. These ultra-lightweight earbuds are known for their ergonomic design and long battery life. Their 10mm drivers promise a balanced sound output, while they also come with noise reduction and echo cancellation features that improve the user experience.
Going beyond the TWS products
MediaTek’s commitment to providing top-notch solutions for sound-based products doesn’t stop at just TWS earbuds. Like we said at the start, a variety of high-profile smart speakers available in the market are also powered by its chipsets. Although these solutions do not bear the Airoha branding, they are equally powerful and feature-rich. After all, you can find these chipsets inside successful products like the Amazon Echo (4th gen), the Amazon Echo Show 8, and the Flipkart MarQ smart speaker.
Over the past few years, MediaTek has emerged as a true challenger in the global space, taking over substantial market shares in whatever industry the company has entered. And as the demand for TWS earbuds keeps increasing at a steady pace, MediaTek’s Airoha technology ensures that there is ample support for manufacturers looking to deliver astounding audio experiences to users.