The smartphone market in India is a tricky one to master. However, it seems like MediaTek has unlocked its secrets. The brand has managed to emerge as an undisputed leader in its field. According to a report by Counterpoint, MediaTek is leading India’s smartphone chipset market with a 54% market share in Q2 2024. This impressive feat underscores MediaTek’s commitment to innovation and accessibility, making advanced technology available to consumers across various price points. MediaTek’s strategic focus on 5G technology has positioned it as a key player in the democratisation of high-speed connectivity, particularly in the budget segment.
MediaTek has been a key player in making 5G connectivity accessible to all, not just to the premium users. The brand has been a key player in making this possible with its Dimensity series of 5G chipsets available across various price ranges. In fact, one of the earliest budget 5G devices launched in India, the Lava Blaze 5G, was powered by the MediaTek Dimensity 700 SoC. This move not only set a benchmark for budget 5G smartphones but also highlighted MediaTek’s commitment to making cutting-edge technology accessible to a broader audience.
Even today you can pick up a budget 5G smartphone that is powered by a MediaTek chipset. For example, POCO M6 5G is powered by a MediaTek Dimensity 6100+ 5G SoC, while the itel Colour Pro 5G and itel P55 pack a MediaTek Dimensity 6080 chipset. Meanwhile, the latest version of the Lava Blaze, the Blaze 2 5G also sports a Dimensity 6080 SoC. From its flagship-grade Dimensity 9000 series to the Dimensity 6000 series, which is designed to cater to a budget-centric audience, MediaTek has something to offer for everyone.
Aside from its versatility, a key reason for MediaTek’s domination in India is it’s focus on offering cutting-edge technology to users. This includes a focus on 4×4 MIMO technology that allows smartphones to take advantage of four antennas to allow for four simultaneous data streams. By comparison, 2×2 MIMO would only use two antennas. The greater number of antennas means that it users can enjoy greater coverage with more stable connections.
Further, MediaTek’s chipsets also support SA (Standalone) and NSA (Non Standalone) bands instead of just one. This makes smartphones powered by its chipsets offer more comprehensive coverage and greater versatility for consumers when choosing a telecom provider. It should also be noted that MediaTek Dimensity chipsets support 13 bands, including sub-6GHz and mmWave 5G bands, to ensure greater coverage. This dedication to 5G connectivity can even be seen in the MediaTek Dimensity 6000 series SoCs, which are aimed towards budget devices. These chipsets promise peak download speeds of up to 3.3Gbps.
MediaTek’s dominance in India’s smartphone market is a result of its unwavering commitment to innovation, affordability, and accessibility. By empowering OEMs with advanced chipsets and offering consumers a versatile and high-performance 5G experience, MediaTek has solidified its position as a market leader. As the demand for 5G connectivity continues to grow, MediaTek’s strategic focus on delivering cutting-edge technology across price points will undoubtedly drive its continued success in the Indian market.
As one can see, MediaTek’s dominance of the Indian smartphone market isn’t that surprising when one considers how it got there. It is a result of its unwavering commitment to innovation, affordability, and accessibility. As the demand for 5G connectivity continues to grow, MediaTek’s strategic focus on delivering cutting-edge technology across price points will undoubtedly drive its continued success in the Indian market. One thing is for certain — users can enjoy a 5G experience uncompromised with MediaTek chips!
