Netflix testing new feature to charge users for password sharing: here’s how it works

Netflix's new feature to prevent password sharing is called 'Add a Home.'

  • Netflix will test the “add a home” feature to charge users for sharing passwords.
  • The streaming giant will first test it in select countries.
  • Netflix hasn’t mentioned anything about the availability of the feature in India yet.

Netflix is apparently introducing a new way to stop password sharing among friends and family. The brand recently launched an “add extra member” option for users living in Peru, Chile, and Costa Rica. This feature will require the person outside the group to pay to use the Netflix account. This feature isn’t live in India yet. Now, the streaming giant has announced a similar “add a home” feature in some more regions. It will test feature in countries like Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic.

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Netflix hasn’t mentioned anything about the feature’s availability in India yet but we believe it could be introduced in the country in the days to come. The company had earlier this year mentioned it will start charging all users for sharing their Netflix account passwords by the end of the year.

Netflix’s “add a home” feature

The new “add a home” button will be in the aforementioned regions starting next month. Every Netflix account in these areas will include one home where anyone living in the same home will be able to access the platform on any device and can also access it while travelling. However, if you wish to allow someone to use your Netflix account in another home, they will have to pay a fee to use it.

Netflix India plan price reduced

Netflix account holders can add a home to the account by paying an extra 219 pesos in Argentina and $2.99 in the other test regions. It isn’t clear how much Netflix will charge Indian users for sharing their passwords with people outside the home. 

Netflix says that users on a Basic Netflix plan will be able to add one extra home, while Standard and Premium users will be able to add two and three extra homes. It will allow users in these regions to control where their account is being used and will also enable the authority to delete homes from the Settings page when they want. 

Netflix’s director of product innovation, Chengyi Long said, “it’s great that our members love Netflix movies and TV shows so much they want to share them more broadly. But today’s widespread account sharing between households undermines our long-term ability to invest in and improve our service.