Instagram testing a new TikTok-like full-screen experience for its feed

Instagram wants to make it easier to discover content and connect with friends.

Highlights
  • Instagram is working on a new a full-screen experience for its feed.
  • The company aims to make content more “discoverable and immersive” on its platform with this new full-screen experience.
  • Instagram will soon test the feature on a limited number of people. 

Instagram has announced that it is working on a new version of the feed. The company is testing a full-screen experience for its feed. According to the company, the feature will be tested on a limited number of people. Users that are part of that group will be able to get a full-screen experience to see videos as they scroll through the feed.

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The navigation bar will still appear at the bottom, and the description, comment, like, and other buttons alongside the Instagram logo will float over the video. The time, battery, and cellular info will also float over the content on the top. The company also said that it would change the navigation bar and add shortcuts for creating posts and messages in this experiment.

Instagram full-screen feed

Instagram

Instagram did an experiment with the full-screen feed in May, where many users complained and gave negative feedback. The feed puts content at the centre and white bars on top and bottom that houses the buttons and Instagram logo. However, this time the feed will not show white space when viewing 9:16 videos in the new full-screen test.

Meta CEO Mark Zuckerberg said in an Instagram story that “we want to make it easier to discover content and connect with friends. Photos are still an important part of Instagram, and we’re working on ways to improve the way they show up in a full-screen feed too. Some people will start seeing this test soon. Excited to hear your feedback!”

To recall, Adam Mosseri, Head of Instagram, stated that Instagram is no longer a photo-sharing app and it will focus on videos and shopping. Now, the CEO of Meta, Mark Zuckerberg, says they are working on a way to show the full-screen photo feed.