- The Nothing Phone (1) will launch on July 12th, 2022.
- Those wanting to buy the device in the early days will need to have an invite, much like OnePlus’ earlier strategy.
- Nothing founder Carl Pei earlier co-founded OnePlus.
Nothing is all set to take the wraps off its first-ever smartphone, dubbed the Nothing Phone (1). So far, the brand has been pretty successful when it comes to hyping the device up, thanks to its marketing team constantly coming up with new ways to build it up way ahead of its launch. Now, the brand has posted a new video on its official YouTube channel, which not only gives us some more details about the device, but also tells us that the Nothing Phone (1) will initially be sold via an invite-only system. Let’s take a look.
Nothing Phone (1) to initially be sold via invitation only
In the video, the folks at Nothing talk about an invite system, which will potentially allow Nothing to sell its products faster and also get them into the hands of people who “deserve it most”. This is not an entirely new strategy, as OnePlus has already done the same in the past and has been fairly successful too. And, it turns out the company’s co-founder and CEO Car Pei wants to replicate the hype he was able to pull off once with OnePlus.
According to Pei, Nothing had two options: the brand could either wait and accumulate quantities or sell the device as and when it was ready to be sold. The brand has apparently chosen the latter, hence the invite system.
The brand has already pulled off yet-another campaign a little while ago, and will soon ship the first 100 Nothing Phone (1) devices into the hands of the highest bidders. It looks like the brand wants to retain the exclusivity factor for the device, which may or may not work in its favour.
Nothing Phone (1) specifications (expected)
The Nothing Phone (1) is expected to feature a 120Hz refresh rate OLED panel. Under the hood, the device will likely be powered by a Snapdragon 7 Gen 1 processor, which will be paired with at least 6GB RAM and at least 128GB internal storage. In terms of cameras, we can expect the Nothing Phone (1) to feature a 50MP dual rear camera setup. Coming to the battery of the device, the Nothing Phone (1) is said to feature a 4,500mAh battery with support for 45W fast charging over a USB Type-C charging port.
The Nothing Phone (1) design has been revealed in its full glory, and features a dual rear camera along with LED notification lights at the back. Here is our detailed article on the Nothing Phone (1) design.