“Samsung, OnePlus and Apple still the leaders of the segment, but their share reduced slightly compared to the previous quarter”
India’s premium smartphone market continues to be led by OnePlus, according to Counterpoint Research’s latest quarterly report. In Q3 2018, the Chinese handset maker managed to bag 30 percent market share and hold the top position for the second successive quarter. Samsung was the second brand in the premium segment with 28 percent market share, while Apple accounted for 25 percent of the market to take up the third spot.
In terms of the best selling models, the OnePlus 6 remains unassailable, followed by Samsung Galaxy Note9 and Galaxy A8 Star. In fact, OnePlus 6 is the highest-selling OnePlus model ever, achieving this feat in a span of five months of launch. The company has been able to tap into the offline channels successfully in order to boost sales. Apple’s share in the market was thanks to the recently launched iPhone XS and iPhone XS Max.
It was further pointed out that even though the market share of Apple, Samsung and OnePlus contributed to a whopping 83 percent in the premium market, it was less than the 88 percent the three recorded in the previous quarter. Counterpoint research says that this was due to the entry of new players in the segment, including the Vivo Nex, OPPO Find X, Huawei Nova 3, Asus Zenfone 5Z, and LG G7 ThinQ+.
Premium smartphone shipments continues to grow in India, and as per the report, this was due to attractive offers lowering the cost of ownership for a premium smartphone. Adding the cherry on top are the impressive offers that includes trade-ins and buybacks, monthly no-cost EMI and cashbacks.
“Furthermore, the features in premium segment smartphones such as full-screen displays, biometric security, dual-cameras, faster processors and support for artificial intelligence, have acted as a catalyst for consumers looking to upgrade from mid-segment smartphones,” added the Counterpoint report.