“OnePlus has entered the Guinness Book of World Records, thanks to 559 simultaneous unboxings of the OnePlus 6T”
OnePlus has recently pulled curtains off its latest flagship — the OnePlus 6T. The successor to the OnePlus 6 brings forth several interesting features such as an under-display fingerprint reader and a tiny, waterdrop-shaped notch. And while the brand is known for its differentiated marketing ploys like getting the phone unboxed on a fighter jet, its latest effort has allowed OnePlus to enter the coveted Guinness Book of World Records.
We are now #OfficiallyAmazing! Along with the help of the most passionate community, we have officially broken the Guinness World Record for Most number of people Unboxing simultaneously! Take a bow everyone, take a bow! pic.twitter.com/m4xXqjgBHO— OnePlus India (@OnePlus_IN) November 1, 2018
At an event held in Mumbai, India on November 1st, hundreds of OnePlus community members (559 to be specific), gathered at Richardson and Cruddas, Mumbai to unbox their OnePlus 6T. Notably, these community members were the first in the country to get their hands on the newest offering from the brand, within a day of the India launch of the phone. The event was attended by presenter, fitness model and actress, Bani J and Indian lyricist, rap artist and music producer, Brodha V. Official Guinness World Records Adjudicator, Rishi Nath was also present at the venue to validate the record.
Remember the date! 01/11/2018 – We officially broke the Guinness World Record for Most number of people Unboxing simultaneously! Here are some snapshots from the evening. pic.twitter.com/KiDMKeOpUD— OnePlus India (@OnePlus_IN) November 1, 2018
Vikas Agarwal, General Manager, OnePlus India, said, “At OnePlus, we are constantly working on creating a great user experience which goes beyond the device itself and the recent GUINNESS WORLD RECORDS attempt was one such endeavor. Unboxing a new phone is a very special occasion and for our latest flagship OnePlus 6T, it was truly a heartwarming moment to see hundreds of community members coming together to create history.“
The OnePlus 6T is the most ambitious smartphone from the brand to date with a waterdrop notch display, under-display fingerprint scanner and the omission of the 3.5mm audio jack to bring us a step closer to the wireless future. Apart from this, the handset offers a refreshed UI, along with several upgrades in the camera app like the Nightscape mode and a larger 3,700mAh battery compared to its predecessor OnePlus 6. The smartphone ships with the top-tier Snapdragon 845 octa-core chipset, which is paired with either 6GB or 8GB of RAM. For imaging, the device features dual rear cameras, comprising a 16MP shooter and a 20MP sensor. Selfies are taken care of by a 16MP unit.
OnePlus has been known for involving community for everything it does. From the naming of the Oxygen OS to deciding which features to keep and remove on its smartphones (and even what to name the upcoming OnePlus TV). The latest world record is yet another example of the fact that OnePlus’ fan base is equally invested in their beloved brand.