‘Never Settle’, they said. And they were right. Ever since the OnePlus One made history by becoming the first flagship that was priced sensibly, the upstart has been delivering wins like, shall we say, Robert Downey Jr? Here’s a look at how the OnePlus 7 and 7 Pro launch became — easily one of the biggest tech events on the calendar this year.

Over 4 million people tuned in, with 3,500 at the venue

The OnePlus 7 launch was perhaps the biggest smartphone launch ever there were over 3,500 guests at the launch (you’d need, like, around 20 Airbus A320s to carry so many people), which was, for those lucky to be there, like one big festive occasion. Want another mind-boggling stat? Well, OnePlus telecasted the launch live over the Internet, and over 4 million people tuned in (that’s more than the population of some big cities).

The coolest brand ambassador ever

OnePlus x Robert Downey JrIron Man himself… that’s right, Robert Downey Jr, OnePlus’ new brand ambassador, is actually the perfect partner for a brand that’s been delivering non-stop hits — he’s a global star, a youth icon, and a master of the box office. Pretty similar to OnePlus, right?

Two phones at once

It’s hard enough to design a flagship, which is why you expect only one powerful offering at a time. That’s pretty much the industry standard, but now OnePlus has joined the select few who turn out two flagships simultaneously. The OnePlus 7 Pro, and the OnePlus 7 prove that the company has its engineering and design departments running in top gear. The achievement is even greater when you consider how the OnePlus 7 Pro beats the competition hollow with its wholesome package.

A success, online and offline

Trending hashtags, loads of user engagement, and a wave of excitement: That’s the best way to describe Oneplus 7 Pro fever online. But it’s not just this unprecedented social media success that breaks new ground for smartphones — there’s also a massive word-of-mouth buzz around the OnePlus 7 twins.

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Honestly, it’s clear that the 7 Pro is about to become India’s new favourite premium smartphone. And just how real is this success? Well, It’s been just a few days since the launch of the OnePlus 7 Pro (the OnePlus 7 arrives in stores in just a few days) and it’s already become the fastest-selling ultra-premium smartphone on Amazon.

The coolest pop-up experience

AnandMohapatra_for_REFRACTOR_ONEPLUS7_-4003Want to see the OnePlus 7 in the flesh? Avail some exciting launch offers? Talk to fellow enthusiasts? Make it a day out with your friends and head over to the OnePlus Experience Pop-up at Select CityWalk in New Delhi. You’ll also love the attention to detail in designing the pop-up store — with displays covering the external walls, massive exhibits, and a see-through floor displaying OnePlus devices.

Clearly, the best flagship around

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The OnePlus 7 and 7 Pro are easily the flagships you want to buy if you care about performance (or design, or features, or the OS, or the price). The Snapdragon 855, up to 12GB RAM, up to 256GB storage, and with the OnePlus 7 Pro, the industry’s first 90Hz display, cameras good enough to shoot a magazine cover with (that’s what Harper’s Bazaar and GQ India did), Warp Charge 30 fast charging, massive batteries… we could go on, but you know this — nothing can touch the new OnePlus devices.