OnePlus achieved 2018 sales target in 9 months, sold no phones for 2 months: CEO Pete Lau

“OnePlus says its growth was 30-35 percent higher compared to 2017, with at least a 50 percent rise in absolute business”

OnePlus founder and CEO Pete Lau has revealed some key details of its journey over the past year. The executive says the company has been able to hit its sales target for Calendar Year 2018 (CY2018) in nine months, three months ahead of target. This success can be attributed to the OnePlus 6, which has helped the brand dominate the premium segment of the Indian smartphone industry by a significant margin.

OnePlus 6T McLaren Edition FB feat 1

In an interview with Forbes India, Lau said that OnePlus’ growth in CY2018 was 30-35 percent higher over last year and “at least 50 percent more in absolute business.” He said both OnePlus 6 and OnePlus 6T have done well, without giving any figures for either models or for the whole year.

However, sales could have been higher had the company not have had two lean periods as it stopped smartphone sales due as it geared up to put the next model on the shelves. Lau pointed out that OnePlus had a 45-day period before the OnePlus 6 launch when no units of the OnePlus 5T were available for purchase. A similar lull in sales followed with the launch of OnePlus 6T. This second dip in sales coincided with the Diwali festive shopping season, when electronics shopping hits a new high in India.

OnePlus 6 Red FB

OnePlus has enjoyed a good run in India in 2018 as it captured 40 percent and 30 percent of the premium smartphone segment in Q2 and Q3 with the OnePlus 6. Data for the last quarter is still awaited, and then next flagship model by the company — likely to be called OnePlus 7 — is not expected till June 2019. OnePlus has also confirmed that it will be launching a 5G smartphone in May next year, though it will be part of a new series and sport a fresh design.

OnePlus 6 Specifications
Performance
Octa core (2.8 GHz, Quad Core + 1.8 GHz, Quad core)
Snapdragon 845
6 GB RAM
Display
6.28 inches (15.95 cm)
1080x2280 px, 402 PPI
Optic AMOLED
Camera
16 MP + 20 MP Dual Primary Cameras
Dual LED Flash
16 MP Front Camera
Battery
3300 mAh
Dash Charging
USB Type-C port
OnePlus 6 Video
Ravi leads the news team at 91mobiles and has been working in the field for almost 7 years, with stints at NDTV Gadgets and TOI Tech. When not busy with the daily grind of news, he can be found engrossed in manga or listening to The Beatles.
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SOURCEForbes India