“The new OnePlus logo retains the classic look in a red colour accent while introducing a new curvilinear ‘1’ that is easier to read”
OnePlus has unveiled its brand new logo and brand identity with an aim to make the company “more identifiable and versatile.” The company says that the redesigned logo marks the “most significant change to the OnePlus brand” since it was founded in December 2013. The new logo retains the classic OnePlus look in the red colour accent while introducing a new curvilinear “1” that is easier to read and adjusts the weight of the logotype for better overall balance. The ‘+’ icon is bigger now more making it more prominent, which the brand says is symbolic with its growing fan base. In addition to the traditional red colour, the company has also updated its secondary palette to cyan, green, magenta, indigo, and yellow colours to make the brand’s design more vibrant and lively.
OnePlus says the new font also improves legibility and is easier on the eyes. It also mentioned the in-house creatives and external agency collaborated for nearly seven months to introduce the refreshed brand identity. The goal is to unify all interactions with OnePlus and not just limit it to communications but also unify the experience of using OnePlus products and services across all touchpoints.
Mats Hakansson, global creative director of OnePlus said, “OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.”