OnePlus gives 3 reasons behind the lack of white-coloured smartphones in the industry

  • OnePlus announced the OnePlus 10 Extreme Edition in a shade of white
  • Top exec Liu Fengshuo has given the reason behind the lack of white coloured smartphones in the industry 
  • The OnePlus 9 Pro flagship too had flaunted a shade of white previously

OnePlus has given a reason behind the non-existence of crisp white coloured smartphones and why the market always has a dearth of this hue. The company is promoting its newest flagship model for 2022, the OnePlus 10 line, and has also announced the new OnePlus 10 Pro under the name OnePlus 10 Extreme Edition in the Chinese market. This new device dons a white colour, much like the OnePlus 9 Pro flagship smartphones. A top executive from OnePlus has now taken to opportunity to clarify why white coloured smartphones are so few and far between.

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The OnePlus 10 Pro features a 120Hz QHD LTPO AMOLED panel, Snapdragon 8 Gen 1 SoC, a 48MP triple camera set up, and a 5,000mAh battery that supports 80W fast charging.

OnePlus explains the reason behind the dearth of white smartphones

The OnePlus 10 lineup is due for a global launch but the Pro smartphone has debuted in the Chinese market. OnePlus takes the opportunity to boast of its White hue on the OnePlus 10 Pro and reveals the reason behind the rarity of white coloured smartphones in the industry. Liu Fengshuo, President of the OnePlus product line, via a Weibo post furnished three major talking points justifying the lack of white coloured smartphones on the market.

First off, the colour, material and finishing (CMF) to achieve an accurate tone of white posses a difficult task, and the slightest error can result in a shifted tone altogether.

Secondly, the yield rate in such scenarios dips below financial justification, thereby bumping up the price to produce white-coloured models. Liu claims that OnePlus tested over a hundred different shades over the course of three months to conclude.

Lastly, the white hue on smartphones become a pain to maintain in real life, which becomes a no-go for consumers in general. OnePlus also claims to have solved the smudging issue with this new White iteration of its new OnePlus 10 Pro flagship.