“The Eluga I9 is a well-rounded package in the VFM segment”

Adages like “buy cheap, buy twice” and “you get what you pay for” exist for a reason and can be applied to most product categories in the market. If this were 2010, we would have probably applied the same logic to smartphones as well. However, it is not and we are in 2017, where VFM smartphones are bringing their A-game to the table. Today we have brands like Panasonic, attempting to offer an all-round performance without burning a hole in your pocket. The brand has recently launched the Eluga I9 in India and it happens to be the perfect example of the point we are trying to make here. Read on to find out how a budget segment smartphone can do everything that any other device can do and more.

Your personal multimedia device in your pocket

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With the online video content streaming fast becoming a mainstay and game companies releasing their major titles on mobile platforms as well, it is imperative your smartphone has a capable display. The Panasonic Eluga I9 comes with a 5-inch screen, which is an ideal size as it offers a good viewing experience and at the same time, keeps the overall size of the phone compact. The handset flaunts a resolution of 1,280 x 720 pixels, which means that the picture quality and viewing experience on the device is pretty sharp. Therefore, for those who prefer binging on TV shows on their smartphones, or like to kill time playing games, the Panasonic Eluga I9 offers you an immersive experience. Add to the fact that the display has a 2.5D glass on top, the viewing experience gets even better. 

Click pictures like a pro

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Gone are the days when you had to ask people to pose for the camera and click pictures. Candid photography used to be an alien concept back then and not everyone had access to a camera. However, now smartphones have put a camera in every pocket and to capture a picture-perfect moment, all you have to do is grab your phone and click. Panasonic has equipped the Eluga I9 with a 13-megapixel camera on the rear panel accompanied by an LED flash. There is autofocus support, which means you will never miss out on a candid moment again as the camera locks in on a frame very fast. Additionally, there is a professional mode integrated into the camera interface, which lets you have a granular control over aspects like white balance, exposure, contrast and saturation among others, to get the desired outcome.

And since selfies are now the order of the day, it offers a 5-megapixel snapper on the front.

Enjoy smooth performance all around

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At a time when your smartphone is your window to the world and practically contains your entire digital presence, it is mandatory that it does not skimp out on the performance. While the budget handsets of the past did struggle in this department, smartphones of today do not. The Panasonic Eluga I9 comes powered by a 1.25GHz quad-core MediaTek MT6737 processor, which handles tasks pretty efficiently. On top of that, it has been mated to ample 3GB of RAM, resulting in smoother multitasking and faster performance. So be it switching between multiple apps or playing games on the device – you are in for a smooth ride.

A Personal Assistant that learns from you

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With major brands betting big on the Artificial Intelligence, the integrated personal assistants are being hailed as the future of the smartphone user experience. The Eluga I9 comes equipped with Panasonic’s proprietary – ARBO AI. The intelligent personal assistant has been designed to keep track of the tasks you perform on your smartphone on a daily basis and it then learns from them. Based on its learning, ARBO can suggest relevant tasks at the right time of the day. The digital assistant can also keep tabs on your location to suggest contextual apps and tasks. At this price point, having a self-learning assistant on your smartphone is quite a novelty.

Thus, you can see for yourself now that you get much more than what you pay for with the Panasonic Eluga I9. It will set you back by just Rs 7,499 but delivers features that you can expect from much pricier smartphones. 

To know more about the other Panasonic devices, visit: www.mobile.panasonic.com

In association with Panasonic