Philips to re-enter Indian mobile phone market on May 28th

“After almost seven years, Philips will re-enter the Indian mobile handset market”

Philips is all set to re-enter Indian mobile phone market on May 28th. The company used to sell its feature phones in India almost seven years ago, but stopped after its global mobile phone business was acquired by China Electronics Corporation in February 2007. Now, the company is set to make a comeback into the Indian mobile phone market with new devices. The company has sent out a press invite for the launch of Philips Mobile branded phones at an event in New Delhi on May 28th.

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Philips will have to plan a good strategy if it wants to compete against the various home-grown manufacturers like Micromax, Lava, Karbonn and iBall. In addition, it will also have to take on Chinese brands like Lenovo and Gionee, not to mention former Apple CEO John Sculley’s Obi brand of devices, coming to the Indian market soon.