[Mobile phone landscape 2016]: the number of phone launches in India fell for the first time last year

The mobile phone market in India is considered to be the fastest growing across the globe. And, that certainly seemed to be the case in the past few years – where we have seen the number of phone launches grow by as much as 40 percent. However, in 2016, it seems that the market has reached an inflection point because as per 91mobiles data, the number of launches, which includes both feature phones as well as smartphones, have declined for the first time in four years.

Number of phones launched from 2013 to 2016

As can be seen from the image above, the number of phone launches in 2016 were 1,457 – much lower than the number of handsets launched in 2015. This means that the total launches in the subcontinent fell by 10 percent.

While the number of phone launches might have reduced, the market remained abuzz with different brands vying for a piece of the pie of the market. This is apparent from the fact that the number of phone brands present in India have continued to grow. In fact, since 2013, the number of brands in the market have almost tripled – from 68 to 199. Although. we’ve to admit that the growth hasn’t happened at the same pace as earlier. In comparison to 2015, the number of phones brands have increased by 22 percent.

Number of brands in India from 2013 to 2016

As part of our mobile phone landscape series, we’ll dig deeper into our data to find out more launch trends, ups and downs, how brands fared in terms of popularity, and more. So stay tuned.

One of the earliest members of the 91mobiles' editorial team, Nitansh is a walking encyclopaedia of product specs. Name a phone and he’ll tell you the specifics on screen resolution, processor and camera without blinking an eyelid. Ask him if he remembers the launch date of a noteworthy phone, and he'll tell you the dates when the device first leaked, its global unveil, its Indian launch, and when it got a significant update. He’s a lover of all things Android, and loves writing reviews and scouting for new apps. A Wordpress whiz, he’s always ready to help out a fellow writer. While he juggles between many things at 91mobiles, he always manages to find time to write. In his non-tech avatar, Nitansh is a philatelist, which is a fancy word for stamp-collector.
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