Realme sold over 15 million smartphones in India in first year, aims to double sales next year

“Realme currently owns a market share of 14.3 percent, and the company plans to double the sales next year”

According to Realme India CEO Madhav Sheth, the company has sold over 15 million smartphones in the first year of its operations and is aiming to double the sales next year. In a statement to PTI, Sheth said, “We will end 2019, the first full year of our operations, with sales of 15 million handsets. We are targeting to at least double this in 2020.” Though it started off as a sub-brand of OPPO in May 2018, it quickly became a standalone entity. Realme is also ranked as the seventh smartphone brand, globally. Unlike Xiaomi, OPPO, Samsung and Vivo, Realme has a relatively less offline presence in the country and yet it managed to expand its sales figure. 

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Furthermore, citing the IDC data, Realme currently owns a market share of 14.3 percent, while Xiaomi’s market share is around 27.1 percent, followed by Samsung with 18.9 percent and Vivo with 15.2 percent market share in Q3 2019. For comparison, Realme had a market share of 3.1 percent in Q3 2018. Realme sold over 5.2 million units in India during Diwali month alone.

According to Counterpoint Research, the company shipped over 10 million smartphones in Q3 2019; this is an 808 percent year-on-year growth in shipments. Sheth recently confirmed the brand’s plans to launch offline-only series in 2020 and expand its presence. The company aims to achieve, 30 percent sales through offline and 70 percent online. The executive reassured that Realme is an independent brand and a legal entity. 

Separately, Realme X2 and Realme Buds Air wireless earbuds are gearing up to launch in India on December 17th. The earbuds are already confirmed to come with wireless charging support and have a striking resemblance to the Apple AirPods. The Flipkart listing revealed they could be priced at Rs 4,999 and be available in Yellow, Black and White colours. Meanwhile, a separate tip by Ishan Agarwal suggests the Realme X2 will start at Rs 19,999, making it the most affordable Snapdragon 730G-powered phone in India yet.